Brandwave

Video game franchises in New Zealand:Which brands are most popular in search?

In August 2026, Grand Theft Auto was the most searched among video game franchises in New Zealand, with an estimated 84K branded searches and 52.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Grand Theft Auto52.6%
  2. Fortnite24.6%
  3. Call of Duty9.8%
  4. Pokémon6.9%
  5. The Legend of Zelda3.3%
  6. Mario Kart2.2%
  7. EA Sports FC0.6%

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Share of SearchLeaderboard

Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video game franchises in New Zealand, by month

Share of Search by month for Grand Theft Auto, Fortnite, Call of Duty, Pokémon, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Grand Theft Auto

    52.6%

    held 1st · 84K estimated branded searches · +47.6% vs prior month · +8.5 points

  2. 2.Fortnite

    24.6%

    held 2nd · 39.2K estimated branded searches · +22.5% vs prior month · -0.2 points

  3. 3.Call of Duty

    9.8%

    held 3rd · 15.6K estimated branded searches · -7% vs prior month · -3.2 points

  4. 4.Pokémon

    6.9%

    held 4th · 11K estimated branded searches · -13.3% vs prior month · -2.9 points

  5. 5.The Legend of Zelda

    3.3%

    held 5th · 5.2K estimated branded searches · +2.4% vs prior month · -0.7 points

  6. 6.Mario Kart

    2.2%

    held 6th · 3.6K estimated branded searches · -7.5% vs prior month · -0.8 points

  7. 7.EA Sports FC

    0.6%

    held 7th · 950 estimated branded searches · -42.1% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among video game franchises in New Zealand?

In August 2026, Grand Theft Auto was the most searched among video game franchises in New Zealand, with an estimated 84K branded searches and 52.6% estimated Share of Search within this set. Fortnite is in 2nd place, 28 percentage points behind at 24.6% Share of Search.

New Zealand video game franchises, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grand Theft Auto24.6% → 52.6%64.1%Jun 202624.6%Oct 20252nd → 1st
Fortnite41.1% → 24.6%41.1%Oct 202514.9%Jun 20261st → 2nd
Call of Duty14.1% → 9.8%14.1%Oct 20259.8%Feb 20263rd
Pokémon10.5% → 6.9%13.7%Mar 20266.4%Jun 20264th
The Legend of Zelda5.3% → 3.3%6.4%Jan 20262.3%Jun 20265th
Mario Kart3.1% → 2.2%4.6%Dec 20251.5%Jun 20266th
EA Sports FC1.3% → 0.6%1.3%Oct 20250.59%Feb 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand increased from 24.6% to 52.6%.
  • Across the 11 months ending August 2026, Fortnite’s estimated Share of Search among video game franchises in New Zealand decreased from 41.1% to 24.6%.
  • Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand decreased from 14.1% to 9.8%.
  • Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand decreased from 10.5% to 6.9%.
  • Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand decreased from 5.3% to 3.3%.
  • Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand decreased from 3.1% to 2.2%.
  • Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among video game franchises in New Zealand decreased from 1.3% to 0.6%.
  • Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand peaked at 64.1% in June 2026 and was lowest at 24.6% in October 2025.
  • Across the 11 months ending August 2026, Fortnite’s estimated Share of Search among video game franchises in New Zealand peaked at 41.1% in October 2025 and was lowest at 14.9% in June 2026.
  • Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand peaked at 14.1% in October 2025 and was lowest at 9.8% in February 2026.
  • Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand peaked at 13.7% in March 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand peaked at 6.4% in January 2026 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand peaked at 4.6% in December 2025 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Grand Theft Auto rose from 2nd to 1st among video game franchises in New Zealand.
  • Across the 11 months ending August 2026, Fortnite fell from 1st to 2nd among video game franchises in New Zealand.

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.

  2. In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.

  3. In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.

  4. In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.

  5. In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.

  6. In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.

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