Call of Duty vs Pokémon:Which is more popular by branded search in New Zealand?
In August 2026, Call of Duty had more branded searches than Pokémon among video game franchises in New Zealand. Call of Duty was estimated to have 15.6K branded searches compared to Pokémon’s 11K, and held a 9.8% Share of Search versus Pokémon’s 6.9%.
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Which is more popular in search, Call of Duty or Pokémon?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Call of Duty, Pokémon. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Call of Duty and Pokémon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Pokémon took it in February 2026, Call of Duty took it in May 2026.
- Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 14.1K to 15.6K.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand moved from 10.5% to 6.9%, and its estimated monthly branded searches moved from 10.5K to 11K.
How did search popularity change for New Zealand video game franchises in August 2026?
2 changes
In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Call of Duty’s and Pokémon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Call of Duty
27 branded search terms
- call of duty
- call of duty 8
- call of duty black ops
- call of duty black ops 2
- call of duty black ops 6
- call of duty game
- call of duty ghost
- call of duty mobile
- call of duty modern warfare
- call of duty modern warfare 2
- call of duty modern warfare two
- call of duty mw4
- call of duty near me
- call of duty new zealand
- call of duty nz
- call of duty online
- call of duty ps5
- call of duty vanguard
- call of duty video game
- call of duty warzone
- call of duty waw
- call of duty ww2
- call of duty zombies
- callofduty
- callofduty com
- callofduty game
- callofduty ps5
Pokémon
22 branded search terms
- best pokemon game
- best pokemon game for switch
- first pokemon game
- latest pokemon game
- new pokemon game
- next pokemon game
- pokemon board game
- pokemon card game
- pokemon card game online
- pokemon fusion game
- pokemon game
- pokemon ps5
- pokemon scarlet
- pokemon scarlet & violet
- pokemon scarlet and violet
- pokemon scarlet switch
- pokemon scarlet violet
- pokemon switch
- pokemon switch games
- pokemon trading card game
- pokemon trading card game live
- pokemon video game
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.