Brandwave

How popular isCall of Duty in search?

In August 2026, there were an estimated 15.6K branded searches for Call of Duty in New Zealand which is up 10.6% over the last 11 months. Call of Duty holds 9.8% estimated Share of Search among New Zealand video game franchises and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Grand Theft Auto52.6%
  2. Fortnite24.6%
  3. Call of Duty9.8%
  4. Pokémon6.9%
  5. The Legend of Zelda3.3%
  6. Mario Kart2.2%
  7. EA Sports FC0.6%
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Which video game franchises compete with Call of Duty?

Call of Duty against video game franchises in New Zealand, by month

Share of Search by month for Grand Theft Auto, Fortnite, Call of Duty, Pokémon, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

  1. 1.Grand Theft Auto

    52.6%

    held 1st · 84K estimated branded searches · +47.6% vs prior month · +8.5 points

  2. 2.Fortnite

    24.6%

    held 2nd · 39.2K estimated branded searches · +22.5% vs prior month · -0.2 points

  3. 3.Call of Duty

    9.8%

    held 3rd · 15.6K estimated branded searches · -7% vs prior month · -3.2 points

  4. 4.Pokémon

    6.9%

    held 4th · 11K estimated branded searches · -13.3% vs prior month · -2.9 points

  5. 5.The Legend of Zelda

    3.3%

    held 5th · 5.2K estimated branded searches · +2.4% vs prior month · -0.7 points

  6. 6.Mario Kart

    2.2%

    held 6th · 3.6K estimated branded searches · -7.5% vs prior month · -0.8 points

  7. 7.EA Sports FC

    0.6%

    held 7th · 950 estimated branded searches · -42.1% vs prior month · -0.7 points

Compare search popularity between Call of Duty and its closest rivals

How has branded search demand for Call of Duty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Call of Duty in New Zealand rose from 14.1K to 15.6K.
  • Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand decreased from 14.1% to 9.8%.
  • Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand peaked at 14.1% in October 2025 and was lowest at 9.8% in February 2026.

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.

  2. In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.

  3. In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.

  4. In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.

  5. In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.

  6. In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.

How is Call of Duty measured?

Brandwave collects information about searches that people make online using Call of Duty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • call of duty
  • call of duty 8
  • call of duty black ops
  • call of duty black ops 2
  • call of duty black ops 6
  • call of duty game
  • call of duty ghost
  • call of duty mobile
  • call of duty modern warfare
  • call of duty modern warfare 2
  • call of duty modern warfare two
  • call of duty mw4
  • call of duty near me
  • call of duty new zealand
  • call of duty nz
  • call of duty online
  • call of duty ps5
  • call of duty vanguard
  • call of duty video game
  • call of duty warzone
  • call of duty waw
  • call of duty ww2
  • call of duty zombies
  • callofduty
  • callofduty com
  • callofduty game
  • callofduty ps5

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How the Brand Demand Index is measured

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