Brandwave

Call of Duty vs Mario Kart:Which is more popular by branded search in New Zealand?

In August 2026, Call of Duty had more branded searches than Mario Kart among video game franchises in New Zealand. Call of Duty was estimated to have 15.6K branded searches compared to Mario Kart’s 3.6K, and held a 9.8% Share of Search versus Mario Kart’s 2.2%.

Share of Search among video game franchises in New Zealand in August 2026Which is more popular in search, Call of Duty or Mario Kart?
Call of Duty9.8%15.6K searches
vs
Mario Kart2.2%3.6K searches
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Which is more popular in search, Call of Duty or Mario Kart?

Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Call of Duty and Mario Kart among video game franchises in New Zealand, by month

Share of Search by month for Call of Duty, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

How has the Call of Duty and Mario Kart comparison changed over the last 12 months?

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.

  2. In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Call of Duty’s and Mario Kart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Call of Duty

27 branded search terms

  • call of duty
  • call of duty 8
  • call of duty black ops
  • call of duty black ops 2
  • call of duty black ops 6
  • call of duty game
  • call of duty ghost
  • call of duty mobile
  • call of duty modern warfare
  • call of duty modern warfare 2
  • call of duty modern warfare two
  • call of duty mw4
  • call of duty near me
  • call of duty new zealand
  • call of duty nz
  • call of duty online
  • call of duty ps5
  • call of duty vanguard
  • call of duty video game
  • call of duty warzone
  • call of duty waw
  • call of duty ww2
  • call of duty zombies
  • callofduty
  • callofduty com
  • callofduty game
  • callofduty ps5

Mario Kart

18 branded search terms

  • mario kart
  • mario kart 8 deluxe
  • mario kart ds
  • mario kart game
  • mario kart near me
  • mario kart new zealand
  • mario kart nz
  • mario kart online
  • mario kart ps5
  • mario kart snes
  • mario kart switch
  • mario kart video game
  • mario kart wii
  • mariokart
  • mariokart 8
  • mariokart game
  • mariokart ps5
  • mariokart video game

How the Brand Demand Index is measured

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