Fortnite vs Pokémon:Which is more popular by branded search in New Zealand?
In August 2026, Fortnite had more branded searches than Pokémon among video game franchises in New Zealand. Fortnite was estimated to have 39.2K branded searches compared to Pokémon’s 11K, and held a 24.6% Share of Search versus Pokémon’s 6.9%.
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Which is more popular in search, Fortnite or Pokémon?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortnite, Pokémon. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fortnite and Pokémon comparison changed over the last 12 months?
3 findings
- Fortnite was ahead of Pokémon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fortnite’s estimated Share of Search among video game franchises in New Zealand moved from 41.1% to 24.6%, and its estimated monthly branded searches moved from 41.3K to 39.2K.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand moved from 10.5% to 6.9%, and its estimated monthly branded searches moved from 10.5K to 11K.
How did search popularity change for New Zealand video game franchises in August 2026?
1 change
In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fortnite’s and Pokémon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortnite
21 branded search terms
- cloud gaming fortnite
- fishstick fortnite
- fortnite
- fortnite cloud gaming
- fortnite com
- fortnite competitive
- fortnite crew
- fortnite for mobile
- fortnite game
- fortnite geoguessr
- fortnite near me
- fortnite nz
- fortnite online
- fortnite online game
- fortnite ps4
- fortnite ps5
- fortnite save the world
- fortnite v bucks
- fortnite vbucks
- fortnite video game
- playing fortnite
Pokémon
22 branded search terms
- best pokemon game
- best pokemon game for switch
- first pokemon game
- latest pokemon game
- new pokemon game
- next pokemon game
- pokemon board game
- pokemon card game
- pokemon card game online
- pokemon fusion game
- pokemon game
- pokemon ps5
- pokemon scarlet
- pokemon scarlet & violet
- pokemon scarlet and violet
- pokemon scarlet switch
- pokemon scarlet violet
- pokemon switch
- pokemon switch games
- pokemon trading card game
- pokemon trading card game live
- pokemon video game
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.