How popular isPokémon in search?
In August 2026, there were an estimated 11K branded searches for Pokémon in New Zealand which held steady over the last 11 months. Pokémon holds 6.9% estimated Share of Search among New Zealand video game franchises and is ranked 4th of 7 competitors for search popularity.
Grand Theft Auto52.6%
Fortnite24.6%
Call of Duty9.8%Pokémon6.9%
The Legend of Zelda3.3%
Mario Kart2.2%EA Sports FC0.6%
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Which video game franchises compete with Pokémon?
Share of Search by month for Grand Theft Auto, Fortnite, Call of Duty, Pokémon, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 84K | +47.6% | +8.5 points | |
| 2, held 2nd | 24.6% | 39.2K | +22.5% | -0.2 points | |
| 3, held 3rd | 9.8% | 15.6K | -7% | -3.2 points | |
| 4, held 4th | 6.9% | 11K | -13.3% | -2.9 points | |
| 5, held 5th | 3.3% | 5.2K | +2.4% | -0.7 points | |
| 6, held 6th | 2.2% | 3.6K | -7.5% | -0.8 points | |
| 7, held 7th | 0.6% | 950 | -42.1% | -0.7 points |
52.6%
held 1st · 84K estimated branded searches · +47.6% vs prior month · +8.5 points
2.
Fortnite24.6%
held 2nd · 39.2K estimated branded searches · +22.5% vs prior month · -0.2 points
9.8%
held 3rd · 15.6K estimated branded searches · -7% vs prior month · -3.2 points
4.
6.9%
held 4th · 11K estimated branded searches · -13.3% vs prior month · -2.9 points
3.3%
held 5th · 5.2K estimated branded searches · +2.4% vs prior month · -0.7 points
2.2%
held 6th · 3.6K estimated branded searches · -7.5% vs prior month · -0.8 points
0.6%
held 7th · 950 estimated branded searches · -42.1% vs prior month · -0.7 points
Compare search popularity between Pokémon and its closest rivals
How has branded search demand for Pokémon changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pokémon in New Zealand held steady, from 10.5K to 11K.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand decreased from 10.5% to 6.9%.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand peaked at 13.7% in March 2026 and was lowest at 6.4% in June 2026.
How did search popularity change for New Zealand video game franchises in August 2026?
6 changes
In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.
In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.
In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.
How is Pokémon measured?
Brandwave collects information about searches that people make online using Pokémon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- best pokemon game
- best pokemon game for switch
- first pokemon game
- latest pokemon game
- new pokemon game
- next pokemon game
- pokemon board game
- pokemon card game
- pokemon card game online
- pokemon fusion game
- pokemon game
- pokemon ps5
- pokemon scarlet
- pokemon scarlet & violet
- pokemon scarlet and violet
- pokemon scarlet switch
- pokemon scarlet violet
- pokemon switch
- pokemon switch games
- pokemon trading card game
- pokemon trading card game live
- pokemon video game
Who owns Pokémon?
Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.
Do you work for Pokémon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pokémon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.