Mario Kart vs Pokémon:Which is more popular by branded search in New Zealand?
In August 2026, Pokémon had more branded searches than Mario Kart among video game franchises in New Zealand. Pokémon was estimated to have 11K branded searches compared to Mario Kart’s 3.6K, and held a 6.9% Share of Search versus Mario Kart’s 2.2%.
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Which is more popular in search, Mario Kart or Pokémon?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pokémon, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Mario Kart and Pokémon comparison changed over the last 12 months?
3 findings
- Pokémon was ahead of Mario Kart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 3.1K to 3.6K.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand moved from 10.5% to 6.9%, and its estimated monthly branded searches moved from 10.5K to 11K.
How did search popularity change for New Zealand video game franchises in August 2026?
2 changes
In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mario Kart’s and Pokémon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mario Kart
18 branded search terms
- mario kart
- mario kart 8 deluxe
- mario kart ds
- mario kart game
- mario kart near me
- mario kart new zealand
- mario kart nz
- mario kart online
- mario kart ps5
- mario kart snes
- mario kart switch
- mario kart video game
- mario kart wii
- mariokart
- mariokart 8
- mariokart game
- mariokart ps5
- mariokart video game
Pokémon
22 branded search terms
- best pokemon game
- best pokemon game for switch
- first pokemon game
- latest pokemon game
- new pokemon game
- next pokemon game
- pokemon board game
- pokemon card game
- pokemon card game online
- pokemon fusion game
- pokemon game
- pokemon ps5
- pokemon scarlet
- pokemon scarlet & violet
- pokemon scarlet and violet
- pokemon scarlet switch
- pokemon scarlet violet
- pokemon switch
- pokemon switch games
- pokemon trading card game
- pokemon trading card game live
- pokemon video game
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.