Call of Duty vs Grand Theft Auto:Which is more popular by branded search in New Zealand?
In August 2026, Grand Theft Auto had more branded searches than Call of Duty among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Call of Duty’s 15.6K, and held a 52.6% Share of Search versus Call of Duty’s 9.8%.
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Which is more popular in search, Call of Duty or Grand Theft Auto?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grand Theft Auto, Call of Duty. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Call of Duty and Grand Theft Auto comparison changed over the last 12 months?
3 findings
- Grand Theft Auto was ahead of Call of Duty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 14.1K to 15.6K.
- Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand moved from 24.6% to 52.6%, and its estimated monthly branded searches moved from 24.7K to 84K.
How did search popularity change for New Zealand video game franchises in August 2026?
2 changes
In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.
In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Call of Duty’s and Grand Theft Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Call of Duty
27 branded search terms
- call of duty
- call of duty 8
- call of duty black ops
- call of duty black ops 2
- call of duty black ops 6
- call of duty game
- call of duty ghost
- call of duty mobile
- call of duty modern warfare
- call of duty modern warfare 2
- call of duty modern warfare two
- call of duty mw4
- call of duty near me
- call of duty new zealand
- call of duty nz
- call of duty online
- call of duty ps5
- call of duty vanguard
- call of duty video game
- call of duty warzone
- call of duty waw
- call of duty ww2
- call of duty zombies
- callofduty
- callofduty com
- callofduty game
- callofduty ps5
Grand Theft Auto
18 branded search terms
- grand theft auto
- grand theft auto 4
- grand theft auto game
- grand theft auto near me
- grand theft auto nz
- grand theft auto online
- grand theft auto ps5
- grand theft auto video game
- grandtheftauto
- grandtheftauto game
- gta
- gta 5
- gta 6
- gta 6 pre order
- gta san andreas
- gta v
- gta vi
- rockstargames com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.