How popular isGrand Theft Auto in search?
In August 2026, there were an estimated 84K branded searches for Grand Theft Auto in New Zealand which is up 240.5% over the last 11 months. Grand Theft Auto holds 52.6% estimated Share of Search among New Zealand video game franchises and is ranked 1st of 7 competitors for search popularity.
Grand Theft Auto52.6%
Fortnite24.6%
Call of Duty9.8%Pokémon6.9%
The Legend of Zelda3.3%
Mario Kart2.2%EA Sports FC0.6%
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Which video game franchises compete with Grand Theft Auto?
Share of Search by month for Grand Theft Auto, Fortnite, Call of Duty, Pokémon, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 84K | +47.6% | +8.5 points | |
| 2, held 2nd | 24.6% | 39.2K | +22.5% | -0.2 points | |
| 3, held 3rd | 9.8% | 15.6K | -7% | -3.2 points | |
| 4, held 4th | 6.9% | 11K | -13.3% | -2.9 points | |
| 5, held 5th | 3.3% | 5.2K | +2.4% | -0.7 points | |
| 6, held 6th | 2.2% | 3.6K | -7.5% | -0.8 points | |
| 7, held 7th | 0.6% | 950 | -42.1% | -0.7 points |
52.6%
held 1st · 84K estimated branded searches · +47.6% vs prior month · +8.5 points
2.
Fortnite24.6%
held 2nd · 39.2K estimated branded searches · +22.5% vs prior month · -0.2 points
9.8%
held 3rd · 15.6K estimated branded searches · -7% vs prior month · -3.2 points
4.
6.9%
held 4th · 11K estimated branded searches · -13.3% vs prior month · -2.9 points
3.3%
held 5th · 5.2K estimated branded searches · +2.4% vs prior month · -0.7 points
2.2%
held 6th · 3.6K estimated branded searches · -7.5% vs prior month · -0.8 points
0.6%
held 7th · 950 estimated branded searches · -42.1% vs prior month · -0.7 points
Compare search popularity between Grand Theft Auto and its closest rivals
- Grand Theft Auto vs Fortnite: compare search popularity
- Grand Theft Auto vs Call of Duty: compare search popularity
- Grand Theft Auto vs Mario Kart: compare search popularity
- Compare Grand Theft Auto with any brand
How has branded search demand for Grand Theft Auto changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grand Theft Auto in New Zealand rose from 24.7K to 84K.
- Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand increased from 24.6% to 52.6%.
- Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand peaked at 64.1% in June 2026 and was lowest at 24.6% in October 2025.
- Across the 11 months ending August 2026, Grand Theft Auto rose from 2nd to 1st among video game franchises in New Zealand.
How did search popularity change for New Zealand video game franchises in August 2026?
6 changes
In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.
In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.
In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.
How is Grand Theft Auto measured?
Brandwave collects information about searches that people make online using Grand Theft Auto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- grand theft auto
- grand theft auto 4
- grand theft auto game
- grand theft auto near me
- grand theft auto nz
- grand theft auto online
- grand theft auto ps5
- grand theft auto video game
- grandtheftauto
- grandtheftauto game
- gta
- gta 5
- gta 6
- gta 6 pre order
- gta san andreas
- gta v
- gta vi
- rockstargames com
Who owns Grand Theft Auto?
Grand Theft Auto is owned by Rockstar Games. Brandwave does not track any other brands owned by Rockstar Games.
Do you work for Grand Theft Auto? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Grand Theft Auto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.