Brandwave

Grand Theft Auto vs The Legend of Zelda:Which is more popular by branded search in New Zealand?

In August 2026, Grand Theft Auto had more branded searches than The Legend of Zelda among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to The Legend of Zelda’s 5.2K, and held a 52.6% Share of Search versus The Legend of Zelda’s 3.3%.

Share of Search among video game franchises in New Zealand in August 2026Which is more popular in search, Grand Theft Auto or The Legend of Zelda?
Grand Theft Auto52.6%84K searches
vs
The Legend of Zelda3.3%5.2K searches
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Which is more popular in search, Grand Theft Auto or The Legend of Zelda?

Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grand Theft Auto and The Legend of Zelda among video game franchises in New Zealand, by month

Share of Search by month for Grand Theft Auto, The Legend of Zelda. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

How has the Grand Theft Auto and The Legend of Zelda comparison changed over the last 12 months?

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.

  2. In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Grand Theft Auto’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grand Theft Auto

18 branded search terms

  • grand theft auto
  • grand theft auto 4
  • grand theft auto game
  • grand theft auto near me
  • grand theft auto nz
  • grand theft auto online
  • grand theft auto ps5
  • grand theft auto video game
  • grandtheftauto
  • grandtheftauto game
  • gta
  • gta 5
  • gta 6
  • gta 6 pre order
  • gta san andreas
  • gta v
  • gta vi
  • rockstargames com

The Legend of Zelda

12 branded search terms

  • the legend of zelda game
  • the legend of zelda near me
  • the legend of zelda new zealand
  • the legend of zelda online
  • the legend of zelda ps5
  • the legend of zelda video game
  • the zelda
  • thelegendofzelda
  • zelda
  • zelda breath of the
  • zelda tear of the kingdom
  • zelda the legend of zelda

How the Brand Demand Index is measured

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