Brandwave

Grand Theft Auto vs Mario Kart:Which is more popular by branded search in New Zealand?

In August 2026, Grand Theft Auto had more branded searches than Mario Kart among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Mario Kart’s 3.6K, and held a 52.6% Share of Search versus Mario Kart’s 2.2%.

Share of Search among video game franchises in New Zealand in August 2026Which is more popular in search, Grand Theft Auto or Mario Kart?
Grand Theft Auto52.6%84K searches
vs
Mario Kart2.2%3.6K searches
Add a brand to this comparison

Follow Grand Theft Auto vs Mario Kart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Grand Theft Auto or Mario Kart?

Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grand Theft Auto and Mario Kart among video game franchises in New Zealand, by month

Share of Search by month for Grand Theft Auto, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

How has the Grand Theft Auto and Mario Kart comparison changed over the last 12 months?

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.

  2. In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Grand Theft Auto’s and Mario Kart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grand Theft Auto

18 branded search terms

  • grand theft auto
  • grand theft auto 4
  • grand theft auto game
  • grand theft auto near me
  • grand theft auto nz
  • grand theft auto online
  • grand theft auto ps5
  • grand theft auto video game
  • grandtheftauto
  • grandtheftauto game
  • gta
  • gta 5
  • gta 6
  • gta 6 pre order
  • gta san andreas
  • gta v
  • gta vi
  • rockstargames com

Mario Kart

18 branded search terms

  • mario kart
  • mario kart 8 deluxe
  • mario kart ds
  • mario kart game
  • mario kart near me
  • mario kart new zealand
  • mario kart nz
  • mario kart online
  • mario kart ps5
  • mario kart snes
  • mario kart switch
  • mario kart video game
  • mario kart wii
  • mariokart
  • mariokart 8
  • mariokart game
  • mariokart ps5
  • mariokart video game

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record