Freshsales vs Insightly:Which is more popular by branded search in New Zealand?
In August 2026, Freshsales and Insightly were level on Share of Search among CRM platforms in New Zealand, with an estimated 100 branded searches each, at 0.42% estimated Share of Search each.
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Which is more popular in search, Freshsales or Insightly?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshsales, Insightly. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Freshsales and Insightly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Freshsales took it in July 2026.
- Across the 11 months ending August 2026, Freshsales’ estimated Share of Search among CRM platforms in New Zealand moved from 0.49% to 0.42%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.
How did search popularity change for New Zealand CRM platforms in August 2026?
1 change
Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freshsales’ and Insightly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshsales
5 branded search terms
- freshsales
- freshsales crm
- freshsales pricing
- freshsales software
- freshworks com
Insightly
5 branded search terms
- insightly
- insightly com
- insightly crm
- insightly pricing
- insightly software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.