Brandwave

Microsoft Dynamics 365 vs Freshsales:Which is more popular by branded search in New Zealand?

In August 2026, Microsoft Dynamics 365 had more branded searches than Freshsales among CRM platforms in New Zealand. Microsoft Dynamics 365 was estimated to have 2.3K branded searches compared to Freshsales’ 100, and held a 9.6% Share of Search versus Freshsales’ 0.42%.

Share of Search among CRM platforms in New Zealand in August 2026Which is more popular in search, Microsoft Dynamics 365 or Freshsales?
Microsoft Dynamics 3659.6%2.3K searches
vs
Freshsales0.42%100 searches
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Which is more popular in search, Microsoft Dynamics 365 or Freshsales?

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Dynamics 365 and Freshsales among CRM platforms in New Zealand, by month

Share of Search by month for Microsoft Dynamics 365, Freshsales. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

How has the Microsoft Dynamics 365 and Freshsales comparison changed over the last 12 months?

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Freshsales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365

17 branded search terms

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 crm
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 erp software
  • microsoft dynamics 365 erp system
  • microsoft dynamics 365 nz
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 software
  • ms dynamics 365
  • ms dynamics 365 crm
  • ms dynamics 365 erp
  • ms dynamics 365 pricing
  • msft dynamics 365

Freshsales

5 branded search terms

  • freshsales
  • freshsales crm
  • freshsales pricing
  • freshsales software
  • freshworks com

How the Brand Demand Index is measured

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