Brandwave

How popular isMicrosoft Dynamics 365?

In September 2026, people searched for Microsoft Dynamics 365 by name about 2,020 times in New Zealand, a 5.2% increase from the previous year. These searches made up 19.8% of all New Zealand ERP software searches, placing Microsoft Dynamics 365 fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ERP software, Microsoft Dynamics 365 appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Microsoft Dynamics 365 is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. NetSuiteShare of searches 26.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. OdooShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Cin7Share of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Microsoft Dynamics 365Share of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. MYOB AcumaticaShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top ERP software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 appeared in all five answers. Microsoft Dynamics 365 is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Dynamics 3651st
  2. MYOB Acumatica2nd
  3. Acumatica3rd
  4. NetSuite4th
  5. Cin75th
  6. Odoo6th
  7. SAP Business One7th
  8. First Software8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Business One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about ERP software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ERP software compete with Microsoft Dynamics 365?

Microsoft Dynamics 365 against ERP software in New Zealand, by month

Share of searches by month for NetSuite, Odoo, Cin7, Microsoft Dynamics 365, MYOB Acumatica, Acumatica. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteOdooCin7Microsoft Dynamics 365MYOB AcumaticaAcumaticaSAP Business OneFirst Software
Oct 202523.8%20.7%24.4%20%6.6%2.8%1.1%0.57%
Nov 202524.9%22.8%21.4%20.8%5.5%2.9%0.72%0.84%
Dec 202526.9%23.3%22.4%18.3%5.8%2%0.77%0.46%
Jan 202623.4%23.7%23.2%20.1%6.2%1.7%0.79%0.92%
Feb 202622.5%22.4%21%23.5%6.3%2.3%0.95%1.1%
Mar 202623.3%20.2%22%22%8.1%2.9%0.83%0.72%
Apr 202623.6%22.8%22%22.2%5.2%2.3%0.73%1.1%
May 202626.1%23%22%20.5%5.1%2.4%0.52%0.41%
Jun 202628.4%22.6%21.2%20.1%4.3%2%0.6%0.89%
Jul 202621.5%26.7%23.5%20.6%4.7%1.8%0.66%0.44%
Aug 202622.7%24.4%23.4%21.7%4.6%1.9%0.86%0.32%
Sep 202626.2%21.3%20.6%19.8%8.9%2.1%0.67%0.33%

  1. 1.NetSuite

    26.2%

    Moved from 3rd to 1st. 2.4K estimated branded searches, +11.9% vs prior month. Share +3.5 points.

  2. 2.Odoo

    21.3%

    Moved from 1st to 2nd. 1.9K estimated branded searches, -15.5% vs prior month. Share -3.1 points.

  3. 3.Cin7

    20.6%

    Moved from 2nd to 3rd. 1.9K estimated branded searches, -14.4% vs prior month. Share -2.7 points.

  4. 4.Microsoft Dynamics 365

    19.8%

    Held 4th. 1.8K estimated branded searches, -11.4% vs prior month. Share -1.9 points.

  5. 5.MYOB Acumatica

    8.9%

    Held 5th. 800 estimated branded searches, +86% vs prior month. Share +4.3 points.

  6. 6.Acumatica

    2.1%

    Held 6th. 190 estimated branded searches, +5.6% vs prior month. Share +0.2 points.

  7. 7.SAP Business One

    0.67%

    Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.

  8. 8.First Software

    0.33%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Dynamics 365 and its closest rivals

Every comparison with Microsoft Dynamics 365

14 comparisons

How has branded search demand for Microsoft Dynamics 365 changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Dynamics 365 in New Zealand rose from 1.9K to 2K.
  • Across the 12 months ending September 2026, Microsoft Dynamics 365’s share of searches among ERP software in New Zealand peaked at 23.5% in February 2026 and was lowest at 18.3% in December 2025.

How did search popularity change for New Zealand ERP software in September 2026?

6 changes

  1. In September 2026, NetSuite overtook Odoo and Cin7 to become the leader among ERP software in New Zealand, with 26.2% of the searches.

  2. In September 2026, MYOB Acumatica gained share of searches among ERP software in New Zealand, from 4.6% to 8.9%.

  3. In September 2026, Odoo lost share of searches among ERP software in New Zealand, from 24.4% to 21.3%.

  4. In September 2026, Cin7 lost share of searches among ERP software in New Zealand, from 23.4% to 20.6%.

  5. In September 2026, Microsoft Dynamics 365 lost share of searches among ERP software in New Zealand, from 21.7% to 19.8%.

  6. Estimated monthly branded searches for First Software in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Microsoft Dynamics 365’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 crm
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 software
  • ms dynamics 365
  • ms dynamics 365 crm
  • ms dynamics 365 erp
  • msft dynamics 365

How the Brand Demand Index is measured

Who owns Microsoft Dynamics 365?

Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Dynamics 365? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Dynamics 365 compete?

Microsoft Dynamics 365 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms4th of 89.3%Show ranking
ERP software4th of 819.8%Shown above
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