Brands owned bySAP
The business behind SAP Concur.
Brand competitors
These brands are measured alongside SAP’s in the same sets.
1st place in NZ ERP software estimated Share of Search at 32.2% in Aug 2026.
A brand of Microsoft.
2nd place in NZ ERP software estimated Share of Search at 29.4% in Aug 2026.
3rd place in NZ ERP software estimated Share of Search at 28.5% in Aug 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.