Brandwave

Expense management software in New Zealand:Which brands are most popular in search?

In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. SAP Concur60.2%
  2. Dext25.6%
  3. Expensify12.1%
  4. Emburse1.6%
  5. Weel0.47%

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Share of SearchLeaderboard

Compare the expense, receipt and spend management tools New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among expense management software in New Zealand, by month

Share of Search by month for SAP Concur, Dext, Expensify. The figures are in the table below the chart.

View monthly share of search table
MonthSAP ConcurDextExpensifyEmburseWeel
Oct 202555.3%29.9%13.2%1.1%0.43%
Nov 202558.9%25.2%13.9%1.6%0.45%
Dec 202559.8%23.1%15.2%1.4%0.48%
Jan 202656.3%25.8%16.6%0.82%0.54%
Feb 202653.6%28%16.3%1.6%0.52%
Mar 202658%26.1%14.1%1.5%0.38%
Apr 202657.2%26%14.7%1.7%0.48%
May 202658.2%25.1%15%1.2%0.48%
Jun 202659.6%24.9%14.1%0.92%0.46%
Jul 202659.5%25.7%12.5%2.2%0.24%
Aug 202660.2%25.6%12.1%1.6%0.47%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.SAP Concur

    60.2%

    held 1st · 2.6K estimated branded searches · +4.4% vs prior month · +0.8 points

  2. 2.Dext

    25.6%

    held 2nd · 1.1K estimated branded searches · +2.8% vs prior month · -0.1 points

  3. 3.Expensify

    12.1%

    held 3rd · 520 estimated branded searches · 0% vs prior month · -0.4 points

  4. 4.Emburse

    1.6%

    held 4th · 70 estimated branded searches · -22.2% vs prior month · -0.5 points

  5. 5.Weel

    0.47%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among expense management software in New Zealand?

In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set. Dext is in 2nd place, 34.7 percentage points behind at 25.6% Share of Search.

New Zealand expense management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SAP Concur55.3% → 60.2%60.2%Aug 202653.6%Feb 20261st
Dext29.9% → 25.6%29.9%Oct 202523.1%Dec 20252nd
Expensify13.2% → 12.1%16.6%Jan 202612.1%Aug 20263rd
Emburse1.1% → 1.6%2.2%Jul 20260.82%Jan 20264th
Weel0.43% → 0.47%0.54%Jan 20260.24%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand increased from 55.3% to 60.2%.
  • Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand decreased from 29.9% to 25.6%.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand decreased from 13.2% to 12.1%.
  • Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand increased from 1.1% to 1.6%.
  • Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand peaked at 60.2% in August 2026 and was lowest at 53.6% in February 2026.
  • Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand peaked at 29.9% in October 2025 and was lowest at 23.1% in December 2025.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand peaked at 16.6% in January 2026 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.82% in January 2026.
  • Across the 11 months ending August 2026, Weel held steady: its estimated Share of Search among expense management software in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand expense management software in August 2026?

  1. In August 2026, SAP Concur gained estimated Share of Search among expense management software in New Zealand, from 59.5% to 60.2%.

  2. In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.

  3. Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.

  4. Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

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