Expense management software in New Zealand:Which brands are most popular in search?
In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set.
SAP Concur60.2%
Dext25.6%
Expensify12.1%Emburse1.6%
Weel0.47%
Follow expense management software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the expense, receipt and spend management tools New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAP Concur, Dext, Expensify. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Dext | Expensify | Emburse | Weel |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 13.2% | 1.1% | 0.43% |
| Nov 2025 | 58.9% | 25.2% | 13.9% | 1.6% | 0.45% |
| Dec 2025 | 59.8% | 23.1% | 15.2% | 1.4% | 0.48% |
| Jan 2026 | 56.3% | 25.8% | 16.6% | 0.82% | 0.54% |
| Feb 2026 | 53.6% | 28% | 16.3% | 1.6% | 0.52% |
| Mar 2026 | 58% | 26.1% | 14.1% | 1.5% | 0.38% |
| Apr 2026 | 57.2% | 26% | 14.7% | 1.7% | 0.48% |
| May 2026 | 58.2% | 25.1% | 15% | 1.2% | 0.48% |
| Jun 2026 | 59.6% | 24.9% | 14.1% | 0.92% | 0.46% |
| Jul 2026 | 59.5% | 25.7% | 12.5% | 2.2% | 0.24% |
| Aug 2026 | 60.2% | 25.6% | 12.1% | 1.6% | 0.47% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 2.6K | +4.4% | +0.8 points | |
| 2, held 2nd | 25.6% | 1.1K | +2.8% | -0.1 points | |
| 3, held 3rd | 12.1% | 520 | 0% | -0.4 points | |
| 4, held 4th | 1.6% | 70 | -22.2% | -0.5 points | |
| 5, held 5th | 0.47% | 20 | +100% | +0.2 points |
60.2%
held 1st · 2.6K estimated branded searches · +4.4% vs prior month · +0.8 points
2.
Dext25.6%
held 2nd · 1.1K estimated branded searches · +2.8% vs prior month · -0.1 points
12.1%
held 3rd · 520 estimated branded searches · 0% vs prior month · -0.4 points
4.
Emburse
1.6%
held 4th · 70 estimated branded searches · -22.2% vs prior month · -0.5 points
5.
Weel0.47%
held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points
Compare search popularity between leading brands
Which brand is most popular in search among expense management software in New Zealand?
5 brands
In August 2026, SAP Concur was the most searched among expense management software in New Zealand, with an estimated 2.6K branded searches and 60.2% estimated Share of Search within this set. Dext is in 2nd place, 34.7 percentage points behind at 25.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 55.3% → 60.2% | 60.2%Aug 2026 | 53.6%Feb 2026 | 1st | |
| 29.9% → 25.6% | 29.9%Oct 2025 | 23.1%Dec 2025 | 2nd | |
| 13.2% → 12.1% | 16.6%Jan 2026 | 12.1%Aug 2026 | 3rd | |
| 1.1% → 1.6% | 2.2%Jul 2026 | 0.82%Jan 2026 | 4th | |
| 0.43% → 0.47% | 0.54%Jan 2026 | 0.24%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand increased from 55.3% to 60.2%.
- Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand decreased from 29.9% to 25.6%.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand decreased from 13.2% to 12.1%.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand increased from 1.1% to 1.6%.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software in New Zealand peaked at 60.2% in August 2026 and was lowest at 53.6% in February 2026.
- Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand peaked at 29.9% in October 2025 and was lowest at 23.1% in December 2025.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand peaked at 16.6% in January 2026 and was lowest at 12.1% in August 2026.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.82% in January 2026.
- Across the 11 months ending August 2026, Weel held steady: its estimated Share of Search among expense management software in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand expense management software in August 2026?
4 changes

In August 2026, SAP Concur gained estimated Share of Search among expense management software in New Zealand, from 59.5% to 60.2%.
In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.

Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.

Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.