Dext vs Expensify:Which is more popular by branded search in New Zealand?
In August 2026, Dext had more branded searches than Expensify among expense management software in New Zealand. Dext was estimated to have 1.1K branded searches compared to Expensify’s 520, and held a 25.6% Share of Search versus Expensify’s 12.1%.
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Which is more popular in search, Dext or Expensify?
Compare the expense, receipt and spend management tools New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dext, Expensify. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Dext | Expensify | Emburse | Weel |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 13.2% | 1.1% | 0.43% |
| Nov 2025 | 58.9% | 25.2% | 13.9% | 1.6% | 0.45% |
| Dec 2025 | 59.8% | 23.1% | 15.2% | 1.4% | 0.48% |
| Jan 2026 | 56.3% | 25.8% | 16.6% | 0.82% | 0.54% |
| Feb 2026 | 53.6% | 28% | 16.3% | 1.6% | 0.52% |
| Mar 2026 | 58% | 26.1% | 14.1% | 1.5% | 0.38% |
| Apr 2026 | 57.2% | 26% | 14.7% | 1.7% | 0.48% |
| May 2026 | 58.2% | 25.1% | 15% | 1.2% | 0.48% |
| Jun 2026 | 59.6% | 24.9% | 14.1% | 0.92% | 0.46% |
| Jul 2026 | 59.5% | 25.7% | 12.5% | 2.2% | 0.24% |
| Aug 2026 | 60.2% | 25.6% | 12.1% | 1.6% | 0.47% |
| Sep 2026 | — | — | — | — | — |
How has the Dext and Expensify comparison changed over the last 12 months?
3 findings
- Dext was ahead of Expensify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand moved from 29.9% to 25.6%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand moved from 13.2% to 12.1%, and its estimated monthly branded searches moved from 620 to 520.
How did search popularity change for New Zealand expense management software in August 2026?
2 changes
Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.
Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dext’s and Expensify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.