Brandwave

Airwallex vs Expensify:Which is more popular?

In September 2026, Airwallex had more branded searches than Expensify among expense management software in New Zealand. Airwallex had about 2,400 branded searches, while Expensify had 490. Airwallex made up 49.2% of all expense management software searches we track, and Expensify accounted for 10%. When we asked ChatGPT and Google AI Overviews about expense management software, Airwallex appeared in four of the five answers and Expensify in three. Airwallex was mentioned before Expensify in every answer.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Airwallex, about 5 searches for every 1 for Expensify

Airwallex 2.4K searchesExpensify 490 searches

Who does AI mention more?

Airwallex, mentioned in 4 of 5 answers, Expensify in 3

Airwallex in 4 of 5Expensify in 3 of 5

Who does AI recommend more?

Airwallex, named ahead of Expensify in every answer

Airwallex first in 4Expensify never first

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwallex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Expensify was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Airwallex was listed before Expensify in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Airwallex or Expensify more popular in search?

This chart shows how often people search Google for Airwallex and Expensify by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Airwallex and Expensify among expense management software in New Zealand, by month

Share of searches by month for Airwallex, Expensify. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Airwallex and Expensify comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in September 2026?

2 changes

  1. In September 2026, Airwallex gained share of searches among expense management software in New Zealand, from 48% to 49.2%.

  2. Estimated monthly branded searches for Expensify in New Zealand fell 18.3% over 12 measured months, from 600 to 490 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Airwallex’s and Expensify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

1 branded search term

  • airwallex

Expensify

4 branded search terms

  • expensify
  • expensify expense management
  • expensify expenses
  • expensify receipts

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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