Brandwave

Airwallex vs SAP Concur:Which is more popular?

In September 2026, Airwallex had more branded searches than SAP Concur among expense management software in New Zealand. Airwallex had about 2,400 branded searches, while SAP Concur had 540. Airwallex made up 49.2% of all expense management software searches we track, and SAP Concur accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about expense management software, Airwallex appeared in four of the five answers and SAP Concur in none.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Airwallex, about 4 searches for every 1 for SAP Concur

Airwallex 2.4K searchesSAP Concur 540 searches

Who does AI mention more?

Airwallex, mentioned in 4 of 5 answers, SAP Concur in 0

Airwallex in 4 of 5SAP Concur in 0 of 5

Who does AI recommend more?

Airwallex, the only one of the two named

Airwallex first in 4SAP Concur never named

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwallex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SAP Concur did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Airwallex or SAP Concur more popular in search?

This chart shows how often people search Google for Airwallex and SAP Concur by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Airwallex and SAP Concur among expense management software in New Zealand, by month

Share of searches by month for Airwallex, SAP Concur. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Airwallex and SAP Concur comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in September 2026?

2 changes

  1. In September 2026, Airwallex gained share of searches among expense management software in New Zealand, from 48% to 49.2%.

  2. In September 2026, SAP Concur lost share of searches among expense management software in New Zealand, from 13.6% to 11.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Airwallex’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

1 branded search term

  • airwallex

SAP Concur

5 branded search terms

  • concur expense
  • concur solutions
  • sap concur
  • sap concur expenses
  • sapconcur

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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