Brandwave

How popular isExpensify in search?

In August 2026, there were an estimated 520 branded searches for Expensify in New Zealand which is down 16.1% over the last 11 months. Expensify holds 12.1% estimated Share of Search among New Zealand expense management software and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. SAP Concur60.2%
  2. Dext25.6%
  3. Expensify12.1%
  4. Emburse1.6%
  5. Weel0.47%
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Which expense management software compete with Expensify?

Expensify against expense management software in New Zealand, by month

Share of Search by month for SAP Concur, Dext, Expensify. The figures are in the table below the chart.

View monthly share of search table
MonthSAP ConcurDextExpensifyEmburseWeel
Oct 202555.3%29.9%13.2%1.1%0.43%
Nov 202558.9%25.2%13.9%1.6%0.45%
Dec 202559.8%23.1%15.2%1.4%0.48%
Jan 202656.3%25.8%16.6%0.82%0.54%
Feb 202653.6%28%16.3%1.6%0.52%
Mar 202658%26.1%14.1%1.5%0.38%
Apr 202657.2%26%14.7%1.7%0.48%
May 202658.2%25.1%15%1.2%0.48%
Jun 202659.6%24.9%14.1%0.92%0.46%
Jul 202659.5%25.7%12.5%2.2%0.24%
Aug 202660.2%25.6%12.1%1.6%0.47%
Sep 2026—————

  1. 1.SAP Concur

    60.2%

    held 1st · 2.6K estimated branded searches · +4.4% vs prior month · +0.8 points

  2. 2.Dext

    25.6%

    held 2nd · 1.1K estimated branded searches · +2.8% vs prior month · -0.1 points

  3. 3.Expensify

    12.1%

    held 3rd · 520 estimated branded searches · 0% vs prior month · -0.4 points

  4. 4.Emburse

    1.6%

    held 4th · 70 estimated branded searches · -22.2% vs prior month · -0.5 points

  5. 5.Weel

    0.47%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between Expensify and its closest rivals

How has branded search demand for Expensify changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Expensify in New Zealand fell from 620 to 520.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand decreased from 13.2% to 12.1%.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand peaked at 16.6% in January 2026 and was lowest at 12.1% in August 2026.

How did search popularity change for New Zealand expense management software in August 2026?

  1. In August 2026, SAP Concur gained estimated Share of Search among expense management software in New Zealand, from 59.5% to 60.2%.

  2. In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.

  3. Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.

  4. Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Expensify measured?

Brandwave collects information about searches that people make online using Expensify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • expensify
  • expensify com
  • expensify expense management
  • expensify expenses
  • expensify nz
  • expensify receipts

Do you work for Expensify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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