Emburse vs Expensify:Which is more popular by branded search in New Zealand?
In August 2026, Expensify had more branded searches than Emburse among expense management software in New Zealand. Expensify was estimated to have 520 branded searches compared to Emburse’s 70, and held a 12.1% Share of Search versus Emburse’s 1.6%.
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Which is more popular in search, Emburse or Expensify?
Compare the expense, receipt and spend management tools New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Expensify, Emburse. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Dext | Expensify | Emburse | Weel |
|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 29.9% | 13.2% | 1.1% | 0.43% |
| Nov 2025 | 58.9% | 25.2% | 13.9% | 1.6% | 0.45% |
| Dec 2025 | 59.8% | 23.1% | 15.2% | 1.4% | 0.48% |
| Jan 2026 | 56.3% | 25.8% | 16.6% | 0.82% | 0.54% |
| Feb 2026 | 53.6% | 28% | 16.3% | 1.6% | 0.52% |
| Mar 2026 | 58% | 26.1% | 14.1% | 1.5% | 0.38% |
| Apr 2026 | 57.2% | 26% | 14.7% | 1.7% | 0.48% |
| May 2026 | 58.2% | 25.1% | 15% | 1.2% | 0.48% |
| Jun 2026 | 59.6% | 24.9% | 14.1% | 0.92% | 0.46% |
| Jul 2026 | 59.5% | 25.7% | 12.5% | 2.2% | 0.24% |
| Aug 2026 | 60.2% | 25.6% | 12.1% | 1.6% | 0.47% |
| Sep 2026 | — | — | — | — | — |
How has the Emburse and Expensify comparison changed over the last 12 months?
3 findings
- Expensify was ahead of Emburse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand moved from 13.2% to 12.1%, and its estimated monthly branded searches moved from 620 to 520.
How did search popularity change for New Zealand expense management software in August 2026?
2 changes
In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.
Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Emburse’s and Expensify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.