Brandwave

Dext vs Xero Expenses:Which is more popular?

In September 2026, Dext had more branded searches than Xero Expenses among expense management software in New Zealand. Dext had about 1,090 branded searches, while Xero Expenses had 110. Dext made up 22.3% of all expense management software searches we track, and Xero Expenses accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about expense management software, Dext and Xero Expenses each appeared in three of the five answers. Xero Expenses was mentioned before Dext in every answer that named either.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Dext, about 10 searches for every 1 for Xero Expenses

Dext 1.1K searchesXero Expenses 110 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Dext in 3 of 5Xero Expenses in 3 of 5

Who does AI recommend more?

Xero Expenses, named ahead of Dext in 3 of 3 answers

Xero Expenses first in 3Dext never first

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dext and Xero Expenses were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xero Expenses was listed before Dext in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dext or Xero Expenses more popular in search?

This chart shows how often people search Google for Dext and Xero Expenses by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Dext and Xero Expenses among expense management software in New Zealand, by month

Share of searches by month for Dext, Xero Expenses. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Dext and Xero Expenses comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in September 2026?

2 changes

  1. In September 2026, Dext gained share of searches among expense management software in New Zealand, from 21.8% to 22.3%.

  2. In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Dext’s and Xero Expenses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dext

5 branded search terms

  • dext
  • dext expense management
  • dext expenses
  • dext receipts
  • receipt bank

Xero Expenses

1 branded search term

  • xero expenses

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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