Brandwave

Microsoft Dynamics 365 vs Odoo:Which is more popular by branded search in New Zealand?

In August 2026, Odoo had more branded searches than Microsoft Dynamics 365 among ERP software in New Zealand. Odoo was estimated to have 2.5K branded searches compared to Microsoft Dynamics 365’s 2.3K, and held a 32.2% Share of Search versus Microsoft Dynamics 365’s 29.4%.

Share of Search among ERP software in New Zealand in August 2026Which is more popular in search, Microsoft Dynamics 365 or Odoo?
Microsoft Dynamics 36529.4%2.3K searches
vs
Odoo32.2%2.5K searches

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Which is more popular in search, Microsoft Dynamics 365 or Odoo?

Compare the ERP platforms New Zealand businesses run finance, stock and operations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Dynamics 365 and Odoo among ERP software in New Zealand, by month

Share of Search by month for Odoo, Microsoft Dynamics 365. The figures are in the table below the chart.

View monthly share of search table
MonthOdooMicrosoft Dynamics 365NetSuiteMYOB AcumaticaAcumaticaSAP Business One
Oct 202527.9%27.3%30.8%8.4%3.6%2.1%
Nov 202529.8%27.1%31.4%7%3.6%1.1%
Dec 202531.3%24.2%33.5%7.3%2.4%1.3%
Jan 202631.7%26.9%30%7.9%2.2%1.3%
Feb 202628.7%30.5%28.6%7.9%2.8%1.5%
Mar 202626.5%29.7%29%9.9%3.5%1.3%
Apr 202629.5%29.1%30.4%6.7%3%1.3%
May 202628.6%28%33.3%6.2%2.8%1.1%
Jun 202628.5%27.8%34.8%5.4%2.4%1%
Jul 202634.9%28.4%27.7%5.9%2.2%0.92%
Aug 202632.2%29.4%28.5%6.1%2.5%1.4%
Sep 2026——————

How has the Microsoft Dynamics 365 and Odoo comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Dynamics 365 took it in February 2026, Odoo took it in April 2026.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software in New Zealand moved from 27.3% to 29.4%, and its estimated monthly branded searches moved from 2K to 2.3K.
  • Across the 11 months ending August 2026, Odoo’s estimated Share of Search among ERP software in New Zealand moved from 27.9% to 32.2%, and its estimated monthly branded searches moved from 2K to 2.5K.

How did search popularity change for New Zealand ERP software in August 2026?

  1. In August 2026, Microsoft Dynamics 365 gained estimated Share of Search among ERP software in New Zealand, from 28.4% to 29.4%.

  2. In August 2026, Odoo lost estimated Share of Search among ERP software in New Zealand, from 34.9% to 32.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365

17 branded search terms

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 crm
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 erp software
  • microsoft dynamics 365 erp system
  • microsoft dynamics 365 nz
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 software
  • ms dynamics 365
  • ms dynamics 365 crm
  • ms dynamics 365 erp
  • ms dynamics 365 pricing
  • msft dynamics 365

Odoo

12 branded search terms

  • odoo
  • odoo application
  • odoo appstore
  • odoo com
  • odoo erp
  • odoo erp system
  • odoo near me
  • odoo new zealand
  • odoo nz
  • odoo online
  • odoo openerp
  • odoo pricing

How the Brand Demand Index is measured

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