Brandwave

How popular isFirst Software?

In September 2026, people searched for First Software by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.33% of all New Zealand ERP software searches, placing First Software eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ERP software, First Software appeared in two of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

First Software is the eighth most searched of 8 competitors and the eighth most recommended in AI answers.

  1. NetSuiteShare of searches 26.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. OdooShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Cin7Share of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Microsoft Dynamics 365Share of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. First SoftwareShare of searches 0.33%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top ERP software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Software was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. First Software is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Dynamics 3651st
  2. MYOB Acumatica2nd
  3. Acumatica3rd
  4. NetSuite4th
  5. Cin75th
  6. Odoo6th
  7. SAP Business One7th
  8. First Software8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Business One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about ERP software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ERP software compete with First Software?

First Software against ERP software in New Zealand, by month

Share of searches by month for NetSuite, Odoo, Cin7, Microsoft Dynamics 365, MYOB Acumatica, Acumatica, First Software. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteOdooCin7Microsoft Dynamics 365MYOB AcumaticaAcumaticaSAP Business OneFirst Software
Oct 202523.8%20.7%24.4%20%6.6%2.8%1.1%0.57%
Nov 202524.9%22.8%21.4%20.8%5.5%2.9%0.72%0.84%
Dec 202526.9%23.3%22.4%18.3%5.8%2%0.77%0.46%
Jan 202623.4%23.7%23.2%20.1%6.2%1.7%0.79%0.92%
Feb 202622.5%22.4%21%23.5%6.3%2.3%0.95%1.1%
Mar 202623.3%20.2%22%22%8.1%2.9%0.83%0.72%
Apr 202623.6%22.8%22%22.2%5.2%2.3%0.73%1.1%
May 202626.1%23%22%20.5%5.1%2.4%0.52%0.41%
Jun 202628.4%22.6%21.2%20.1%4.3%2%0.6%0.89%
Jul 202621.5%26.7%23.5%20.6%4.7%1.8%0.66%0.44%
Aug 202622.7%24.4%23.4%21.7%4.6%1.9%0.86%0.32%
Sep 202626.2%21.3%20.6%19.8%8.9%2.1%0.67%0.33%

  1. 1.NetSuite

    26.2%

    Moved from 3rd to 1st. 2.4K estimated branded searches, +11.9% vs prior month. Share +3.5 points.

  2. 2.Odoo

    21.3%

    Moved from 1st to 2nd. 1.9K estimated branded searches, -15.5% vs prior month. Share -3.1 points.

  3. 3.Cin7

    20.6%

    Moved from 2nd to 3rd. 1.9K estimated branded searches, -14.4% vs prior month. Share -2.7 points.

  4. 4.Microsoft Dynamics 365

    19.8%

    Held 4th. 1.8K estimated branded searches, -11.4% vs prior month. Share -1.9 points.

  5. 5.MYOB Acumatica

    8.9%

    Held 5th. 800 estimated branded searches, +86% vs prior month. Share +4.3 points.

  6. 6.Acumatica

    2.1%

    Held 6th. 190 estimated branded searches, +5.6% vs prior month. Share +0.2 points.

  7. 7.SAP Business One

    0.67%

    Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.

  8. 8.First Software

    0.33%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First Software and its closest rivals

Every comparison with First Software

7 comparisons

How has branded search demand for First Software changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Software in New Zealand fell from 50 to 30.
  • Across the 12 months ending September 2026, First Software’s share of searches among ERP software in New Zealand held steady, from 0.57% to 0.33%.

How did search popularity change for New Zealand ERP software in September 2026?

6 changes

  1. In September 2026, NetSuite overtook Odoo and Cin7 to become the leader among ERP software in New Zealand, with 26.2% of the searches.

  2. In September 2026, MYOB Acumatica gained share of searches among ERP software in New Zealand, from 4.6% to 8.9%.

  3. In September 2026, Odoo lost share of searches among ERP software in New Zealand, from 24.4% to 21.3%.

  4. In September 2026, Cin7 lost share of searches among ERP software in New Zealand, from 23.4% to 20.6%.

  5. In September 2026, Microsoft Dynamics 365 lost share of searches among ERP software in New Zealand, from 21.7% to 19.8%.

  6. Estimated monthly branded searches for First Software in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are First Software’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using First Software’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first software

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How the Brand Demand Index is measured

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