Brandwave

First Software vs Odoo:Which is more popular?

In September 2026, Odoo had more branded searches than First Software among ERP software in New Zealand. Odoo had about 1,910 branded searches, while First Software had 30. Odoo made up 21.3% of all ERP software searches we track, and First Software accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about ERP software, Odoo appeared in four of the five answers and First Software in two. Odoo was mentioned before First Software in every answer that named either.

Among ERP software in New Zealand in September 2026

Who do people search for more?

Odoo, about 64 searches for every 1 for First Software

Odoo 1.9K searchesFirst Software 30 searches

Who does AI mention more?

Odoo, mentioned in 4 of 5 answers, First Software in 2

Odoo in 4 of 5First Software in 2 of 5

Who does AI recommend more?

Odoo, named ahead of First Software in 4 of 4 answers

Odoo first in 4First Software never first

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Top ERP software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Odoo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. First Software was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Odoo was listed before First Software in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Dynamics 3651st
  2. MYOB Acumatica2nd
  3. Acumatica3rd
  4. NetSuite4th
  5. Cin75th
  6. Odoo6th
  7. SAP Business One7th
  8. First Software8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Business One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about ERP software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Software or Odoo more popular in search?

This chart shows how often people search Google for First Software and Odoo by name. Each line represents a brand's share of searches for all eight ERP software we track, month by month, from searches in New Zealand.

First Software and Odoo among ERP software in New Zealand, by month

Share of searches by month for Odoo, First Software. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteOdooCin7Microsoft Dynamics 365MYOB AcumaticaAcumaticaSAP Business OneFirst Software
Oct 202523.8%20.7%24.4%20%6.6%2.8%1.1%0.57%
Nov 202524.9%22.8%21.4%20.8%5.5%2.9%0.72%0.84%
Dec 202526.9%23.3%22.4%18.3%5.8%2%0.77%0.46%
Jan 202623.4%23.7%23.2%20.1%6.2%1.7%0.79%0.92%
Feb 202622.5%22.4%21%23.5%6.3%2.3%0.95%1.1%
Mar 202623.3%20.2%22%22%8.1%2.9%0.83%0.72%
Apr 202623.6%22.8%22%22.2%5.2%2.3%0.73%1.1%
May 202626.1%23%22%20.5%5.1%2.4%0.52%0.41%
Jun 202628.4%22.6%21.2%20.1%4.3%2%0.6%0.89%
Jul 202621.5%26.7%23.5%20.6%4.7%1.8%0.66%0.44%
Aug 202622.7%24.4%23.4%21.7%4.6%1.9%0.86%0.32%
Sep 202626.2%21.3%20.6%19.8%8.9%2.1%0.67%0.33%

How has the First Software and Odoo comparison changed over the last 12 months?

3 findings
  • Odoo was ahead of First Software in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, First Software’s share of searches among ERP software in New Zealand moved from 0.57% to 0.33%, and its estimated monthly branded searches moved from 50 to 30.
  • Across the 12 months ending September 2026, Odoo’s share of searches among ERP software in New Zealand moved from 20.7% to 21.3%, and its estimated monthly branded searches moved from 1.8K to 1.9K.

How did search popularity change for New Zealand ERP software in September 2026?

3 changes

  1. In September 2026, NetSuite overtook Odoo and Cin7 to become the leader among ERP software in New Zealand, with 26.2% of the searches.

  2. In September 2026, Odoo lost share of searches among ERP software in New Zealand, from 24.4% to 21.3%.

  3. Estimated monthly branded searches for First Software in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using First Software’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Software

1 branded search term

  • first software

Odoo

6 branded search terms

  • odoo
  • odoo application
  • odoo appstore
  • odoo erp
  • odoo erp system
  • odoo openerp

How the Brand Demand Index is measured

Other head-to-heads among ERP software

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