Brandwave

Microsoft Dynamics 365 vs Odoo:Which is more popular?

In September 2026, Odoo had more branded searches than Microsoft Dynamics 365 among ERP software in New Zealand. Odoo had about 1,910 branded searches, while Microsoft Dynamics 365 had 1,780. Odoo made up 21.3% of all ERP software searches we track, and Microsoft Dynamics 365 accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about ERP software, Microsoft Dynamics 365 appeared in all five answers and Odoo in four. Microsoft Dynamics 365 was mentioned before Odoo in every answer.

Among ERP software in New Zealand in September 2026

Who do people search for more?

Odoo, about 7% more searches than Microsoft Dynamics 365

Odoo 1.9K searchesMicrosoft Dynamics 365 1.8K searches

Who does AI mention more?

Microsoft Dynamics 365, mentioned in every answer we collected

Microsoft Dynamics 365 in 5 of 5Odoo in 4 of 5

Who does AI recommend more?

Microsoft Dynamics 365, named ahead of Odoo in every answer

Microsoft Dynamics 365 first in 5Odoo never first

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Top ERP software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 appeared in all five answers. Odoo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Dynamics 365 was listed before Odoo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Dynamics 3651st
  2. MYOB Acumatica2nd
  3. Acumatica3rd
  4. NetSuite4th
  5. Cin75th
  6. Odoo6th
  7. SAP Business One7th
  8. First Software8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Business One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about ERP software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Dynamics 365 or Odoo more popular in search?

This chart shows how often people search Google for Microsoft Dynamics 365 and Odoo by name. Each line represents a brand's share of searches for all eight ERP software we track, month by month, from searches in New Zealand.

Microsoft Dynamics 365 and Odoo among ERP software in New Zealand, by month

Share of searches by month for Odoo, Microsoft Dynamics 365. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteOdooCin7Microsoft Dynamics 365MYOB AcumaticaAcumaticaSAP Business OneFirst Software
Oct 202523.8%20.7%24.4%20%6.6%2.8%1.1%0.57%
Nov 202524.9%22.8%21.4%20.8%5.5%2.9%0.72%0.84%
Dec 202526.9%23.3%22.4%18.3%5.8%2%0.77%0.46%
Jan 202623.4%23.7%23.2%20.1%6.2%1.7%0.79%0.92%
Feb 202622.5%22.4%21%23.5%6.3%2.3%0.95%1.1%
Mar 202623.3%20.2%22%22%8.1%2.9%0.83%0.72%
Apr 202623.6%22.8%22%22.2%5.2%2.3%0.73%1.1%
May 202626.1%23%22%20.5%5.1%2.4%0.52%0.41%
Jun 202628.4%22.6%21.2%20.1%4.3%2%0.6%0.89%
Jul 202621.5%26.7%23.5%20.6%4.7%1.8%0.66%0.44%
Aug 202622.7%24.4%23.4%21.7%4.6%1.9%0.86%0.32%
Sep 202626.2%21.3%20.6%19.8%8.9%2.1%0.67%0.33%

How has the Microsoft Dynamics 365 and Odoo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Microsoft Dynamics 365 took it in February 2026, Odoo took it in April 2026.
  • Across the 12 months ending September 2026, Microsoft Dynamics 365’s share of searches among ERP software in New Zealand moved from 20% to 19.8%, and its estimated monthly branded searches held steady at 1.8K.
  • Across the 12 months ending September 2026, Odoo’s share of searches among ERP software in New Zealand moved from 20.7% to 21.3%, and its estimated monthly branded searches moved from 1.8K to 1.9K.

How did search popularity change for New Zealand ERP software in September 2026?

3 changes

  1. In September 2026, NetSuite overtook Odoo and Cin7 to become the leader among ERP software in New Zealand, with 26.2% of the searches.

  2. In September 2026, Odoo lost share of searches among ERP software in New Zealand, from 24.4% to 21.3%.

  3. In September 2026, Microsoft Dynamics 365 lost share of searches among ERP software in New Zealand, from 21.7% to 19.8%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365

10 branded search terms

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 sales
  • ms dynamics 365
  • ms dynamics 365 erp
  • msft dynamics 365

Odoo

6 branded search terms

  • odoo
  • odoo application
  • odoo appstore
  • odoo erp
  • odoo erp system
  • odoo openerp

How the Brand Demand Index is measured

Other head-to-heads among ERP software

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