Brandwave

First Software vs SAP Business One:Which is more popular?

In September 2026, SAP Business One had more branded searches than First Software among ERP software in New Zealand. SAP Business One had about 60 branded searches, while First Software had 30. SAP Business One made up 0.67% of all ERP software searches we track, and First Software accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about ERP software, First Software and SAP Business One each appeared in two of the five answers. First Software and SAP Business One were each mentioned first in two of the four answers that named either.

Among ERP software in New Zealand in September 2026

Who do people search for more?

SAP Business One, about 2 searches for every 1 for First Software

SAP Business One 60 searchesFirst Software 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

First Software in 2 of 5SAP Business One in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

First Software first in 2SAP Business One first in 2

Follow First Software vs SAP Business One and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ERP software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Software was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SAP Business One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Software and SAP Business One were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Dynamics 3651st
  2. MYOB Acumatica2nd
  3. Acumatica3rd
  4. NetSuite4th
  5. Cin75th
  6. Odoo6th
  7. SAP Business One7th
  8. First Software8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Business One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about ERP software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Software or SAP Business One more popular in search?

This chart shows how often people search Google for First Software and SAP Business One by name. Each line represents a brand's share of searches for all eight ERP software we track, month by month, from searches in New Zealand.

First Software and SAP Business One among ERP software in New Zealand, by month

Share of searches by month for SAP Business One, First Software. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteOdooCin7Microsoft Dynamics 365MYOB AcumaticaAcumaticaSAP Business OneFirst Software
Oct 202523.8%20.7%24.4%20%6.6%2.8%1.1%0.57%
Nov 202524.9%22.8%21.4%20.8%5.5%2.9%0.72%0.84%
Dec 202526.9%23.3%22.4%18.3%5.8%2%0.77%0.46%
Jan 202623.4%23.7%23.2%20.1%6.2%1.7%0.79%0.92%
Feb 202622.5%22.4%21%23.5%6.3%2.3%0.95%1.1%
Mar 202623.3%20.2%22%22%8.1%2.9%0.83%0.72%
Apr 202623.6%22.8%22%22.2%5.2%2.3%0.73%1.1%
May 202626.1%23%22%20.5%5.1%2.4%0.52%0.41%
Jun 202628.4%22.6%21.2%20.1%4.3%2%0.6%0.89%
Jul 202621.5%26.7%23.5%20.6%4.7%1.8%0.66%0.44%
Aug 202622.7%24.4%23.4%21.7%4.6%1.9%0.86%0.32%
Sep 202626.2%21.3%20.6%19.8%8.9%2.1%0.67%0.33%

How has the First Software and SAP Business One comparison changed over the last 12 months?

3 findings
  • The lead changed hands 8 times in the 12 months ending September 2026: First Software took it in November 2025, SAP Business One took it in December 2025, First Software took it in January 2026, SAP Business One took it in March 2026, First Software took it in April 2026, SAP Business One took it in May 2026, First Software took it in June 2026, SAP Business One took it in July 2026.
  • Across the 12 months ending September 2026, First Software’s share of searches among ERP software in New Zealand moved from 0.57% to 0.33%, and its estimated monthly branded searches moved from 50 to 30.
  • Across the 12 months ending September 2026, SAP Business One’s share of searches among ERP software in New Zealand moved from 1.1% to 0.67%, and its estimated monthly branded searches moved from 100 to 60.

How did search popularity change for New Zealand ERP software in September 2026?

2 changes

  1. Estimated monthly branded searches for First Software in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  2. Estimated monthly branded searches for SAP Business One in New Zealand fell 40% over 12 measured months, from 100 to 60 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Software’s and SAP Business One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Software

1 branded search term

  • first software

SAP Business One

2 branded search terms

  • sap business one
  • sap business one erp

How the Brand Demand Index is measured

Other head-to-heads among ERP software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free