Zero trust network access platforms in New Zealand:Which are most popular?
In September 2026, Tailscale was the most searched zero trust network access platform in New Zealand, accounting for 89.3% of all searches among the eight platforms we track. When we checked with ChatGPT and Google AI Overviews, Microsoft Entra Private Access and Zscaler Private Access were mentioned most often, in three of the five answers. Zscaler Private Access was recommended most often, coming first in two out of three responses that gave a list.
TailscaleShare of searches 89.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
OpenVPNShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TwingateShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- Cloudflare OneShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
- Microsoft Entra Private AccessShare of searches 0.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top zero trust network access platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access and Zscaler Private Access were mentioned most often, in three of the five answers. Zscaler Private Access was recommended most often, coming first in two out of three answers that gave a list. Cloudflare One was second, and Microsoft Entra Private Access was third. OpenVPN, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero trust network access platforms
5 answers
Asked ChatGPT
“Which zero trust network access platform should I use in New Zealand?”
Asked ChatGPT
“What are the best zero trust network access platforms in New Zealand?”
Asked ChatGPT
“What's the best zero trust network access platform in New Zealand for secure remote access?”
Searched Google, AI Overview
“zero trust network access platform”
Searched Google, AI Overview
“best remote access software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which zero trust network access platforms do people search for most?
This chart shows how often people search Google for each zero trust network access platform by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Tailscale, OpenVPN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tailscale | OpenVPN | Twingate | Cloudflare One | Microsoft Entra Private Access | NordLayer | GoodAccess | Zscaler Private Access |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 12.7% | 8.5% | 0.26% | 0.53% | 0.53% | 0.26% | 0.53% |
| Nov 2025 | 79.2% | 13.1% | 5.7% | 0.55% | 0.27% | 0.55% | 0.27% | 0.27% |
| Dec 2025 | 79.9% | 13.2% | 4.7% | 0.55% | 0.28% | 0.83% | 0.28% | 0.28% |
| Jan 2026 | 81.4% | 10.9% | 5.9% | 0.68% | 0.23% | 0.45% | 0.23% | 0.23% |
| Feb 2026 | 82% | 10.9% | 4.8% | 0.68% | 0.68% | 0.46% | 0.23% | 0.23% |
| Mar 2026 | 84.6% | 9.2% | 4% | 0.77% | 0.38% | 0.58% | 0.19% | 0.19% |
| Apr 2026 | 85.4% | 9.3% | 3.3% | 0.78% | 0.39% | 0.39% | 0.19% | 0.19% |
| May 2026 | 83.8% | 9.1% | 4% | 1.3% | 0.57% | 0.76% | 0.19% | 0.19% |
| Jun 2026 | 83.7% | 9.1% | 3.2% | 2.1% | 0.76% | 0.57% | 0.19% | 0.38% |
| Jul 2026 | 88.5% | 6.4% | 2.3% | 1.5% | 0.49% | 0.49% | 0.16% | 0.16% |
| Aug 2026 | 87.4% | 7.8% | 2.3% | 1.5% | 0.32% | 0.49% | 0.16% | 0.16% |
| Sep 2026 | 89.3% | 6.4% | 1.8% | 1.2% | 0.5% | 0.5% | 0.17% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.3% | 5.4K | 0% | +1.9 points | |
| 2, held 2nd | 6.4% | 390 | -18.8% | -1.3 points | |
| 3, held 3rd | 1.8% | 110 | -21.4% | -0.4 points | |
| 4, held 4th | 1.2% | 70 | -22.2% | -0.3 points | |
| 5, moved from 6th to 5th | 0.5% | 30 | +50% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.5% | 30 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.17% | 10 | 0% | 0 points | |
| 8, held 8th | 0.17% | 10 | 0% | 0 points |
89.3%
Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
OpenVPN6.4%
Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -1.3 points.
3.
Twingate1.8%
Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.
1.2%
Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.3 points.
Moved from 6th to 5th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.
0.5%
Moved from 5th to 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among zero trust network access platforms in New Zealand?
8 brands
In September 2026, Tailscale was the most searched among zero trust network access platforms in New Zealand, with an estimated 5.4K branded searches, 89.3% of all searches for the eight we track. OpenVPN is in 2nd place, 82.8 percentage points behind at 6.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tailscale | 76.7% → 89.3% | 89.3%Sep 2026 | 76.7%Oct 2025 | 1st |
| OpenVPN | 12.7% → 6.4% | 13.2%Dec 2025 | 6.4%Jul 2026 | 2nd |
| Twingate | 8.5% → 1.8% | 8.5%Oct 2025 | 1.8%Sep 2026 | 3rd |
| Cloudflare One | 0.26% → 1.2% | 2.1%Jun 2026 | 0.26%Oct 2025 | 7th → 4th |
| Microsoft Entra Private Access | 0.53% → 0.5% | 0.76%Jun 2026 | 0.23%Jan 2026 | 4th → 5th |
| NordLayer | 0.53% → 0.5% | 0.83%Dec 2025 | 0.39%Apr 2026 | 5th → 6th |
| GoodAccess | 0.26% → 0.17% | 0.28%Dec 2025 | 0.16%Aug 2026 | 8th → 7th |
| Zscaler Private Access | 0.53% → 0.17% | 0.53%Oct 2025 | 0.16%Aug 2026 | 6th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms in New Zealand increased from 76.7% to 89.3%.
- Across the 12 months ending September 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand decreased from 12.7% to 6.4%.
- Across the 12 months ending September 2026, Twingate’s share of searches among zero trust network access platforms in New Zealand decreased from 8.5% to 1.8%.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust network access platforms in New Zealand increased from 0.26% to 1.2%.
- Across the 12 months ending September 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand peaked at 13.2% in December 2025 and was lowest at 6.4% in July 2026.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust network access platforms in New Zealand peaked at 2.1% in June 2026 and was lowest at 0.26% in October 2025.
- Across the 12 months ending September 2026, Cloudflare One rose from 7th to 4th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, Microsoft Entra Private Access fell from 4th to 5th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, GoodAccess rose from 8th to 7th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, Zscaler Private Access fell from 6th to 8th among zero trust network access platforms in New Zealand.
How did search popularity change for New Zealand zero trust network access platforms in September 2026?
7 changes
In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%.
In September 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 7.8% to 6.4%.
Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026.
Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.
In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.
In September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.
Estimated monthly branded searches for Zscaler Private Access in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
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