Brandwave

GoodAccess vs Microsoft Entra Private Access:Which is more popular?

In September 2026, Microsoft Entra Private Access had more branded searches than GoodAccess among zero trust network access platforms in New Zealand. Microsoft Entra Private Access had about 30 branded searches, while GoodAccess had 10. Microsoft Entra Private Access made up 0.5% of all zero trust network access platform searches we track, and GoodAccess accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Microsoft Entra Private Access appeared in three of the five answers and GoodAccess in none.

Among zero trust network access platforms in New Zealand in September 2026

Who do people search for more?

Microsoft Entra Private Access, about 3 searches for every 1 for GoodAccess

Microsoft Entra Private Access 30 searchesGoodAccess 10 searches

Who does AI mention more?

Microsoft Entra Private Access, mentioned in 3 of 5 answers, GoodAccess in 0

Microsoft Entra Private Access in 3 of 5GoodAccess in 0 of 5

Who does AI recommend more?

Microsoft Entra Private Access, the only one of the two named

Microsoft Entra Private Access first in 3GoodAccess never named

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GoodAccess did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GoodAccess or Microsoft Entra Private Access more popular in search?

This chart shows how often people search Google for GoodAccess and Microsoft Entra Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

GoodAccess and Microsoft Entra Private Access among zero trust network access platforms in New Zealand, by month

Share of searches by month for Microsoft Entra Private Access, GoodAccess. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

How has the GoodAccess and Microsoft Entra Private Access comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

1 change

  1. In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GoodAccess’ and Microsoft Entra Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoodAccess

1 branded search term

  • goodaccess

Microsoft Entra Private Access

1 branded search term

  • microsoft entra private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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