Microsoft Edge vs Safari:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Edge had more branded searches than Safari among web browsers in New Zealand. Microsoft Edge was estimated to have 6.1K branded searches compared to Safari’s 2.7K, and held a 4.7% Share of Search versus Safari’s 2.1%.
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Which is more popular in search, Microsoft Edge or Safari?
Compare the web browsers New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Edge, Safari. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Chrome | Firefox | Brave | Microsoft Edge | Opera | Safari |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 11.2% | 4.6% | 3.4% | 3% | 2.4% |
| Nov 2025 | 78.1% | 9.9% | 4.2% | 3.1% | 2.9% | 1.7% |
| Dec 2025 | 73.8% | 11.5% | 5.7% | 3% | 3.4% | 2.6% |
| Jan 2026 | 73.9% | 10.7% | 5.6% | 3.3% | 3.1% | 3.4% |
| Feb 2026 | 77.2% | 8.4% | 5.2% | 3.5% | 3% | 2.6% |
| Mar 2026 | 77.6% | 9% | 4.8% | 3.4% | 2.8% | 2.5% |
| Apr 2026 | 75.7% | 9.8% | 5.9% | 3.6% | 2.8% | 2.2% |
| May 2026 | 74.4% | 9.7% | 6.2% | 3.9% | 3.6% | 2.1% |
| Jun 2026 | 76.3% | 9.7% | 5.3% | 3.7% | 2.9% | 2.1% |
| Jul 2026 | 74.1% | 9.7% | 6.3% | 5% | 2.5% | 2.4% |
| Aug 2026 | 75.2% | 10.3% | 5.4% | 4.7% | 2.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Microsoft Edge and Safari comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Safari took it in January 2026, Microsoft Edge took it in February 2026.
- Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 3.8K to 6.1K.
- Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K.
How did search popularity change for New Zealand web browsers in August 2026?
1 change
Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Edge’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Edge
14 branded search terms
- deleting microsoft edge
- edge browser
- edge browser download
- edge browser macos
- https microsoft edge
- microsoft edge
- microsoft edge download
- microsoft edge online
- microsoft edge osx
- microsoft edge webview2
- microsoftedge
- microsoftedge download
- ms edge browser
- uninstalling microsoft edge
Safari
9 branded search terms
- clear browser cookies safari
- download safari for windows
- open safari browser
- private browser safari
- safari browser
- safari browser for mac
- safari browser for windows
- safari browser updates
- safari download
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.