Brandwave

Brave vs Safari:Which is more popular by branded search in New Zealand?

In August 2026, Brave had more branded searches than Safari among web browsers in New Zealand. Brave was estimated to have 7K branded searches compared to Safari’s 2.7K, and held a 5.4% Share of Search versus Safari’s 2.1%.

Share of Search among web browsers in New Zealand in August 2026Which is more popular in search, Brave or Safari?
Brave5.4%7K searches
vs
Safari2.1%2.7K searches

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Which is more popular in search, Brave or Safari?

Compare the web browsers New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brave and Safari among web browsers in New Zealand, by month

Share of Search by month for Brave, Safari. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromeFirefoxBraveMicrosoft EdgeOperaSafari
Oct 202575.4%11.2%4.6%3.4%3%2.4%
Nov 202578.1%9.9%4.2%3.1%2.9%1.7%
Dec 202573.8%11.5%5.7%3%3.4%2.6%
Jan 202673.9%10.7%5.6%3.3%3.1%3.4%
Feb 202677.2%8.4%5.2%3.5%3%2.6%
Mar 202677.6%9%4.8%3.4%2.8%2.5%
Apr 202675.7%9.8%5.9%3.6%2.8%2.2%
May 202674.4%9.7%6.2%3.9%3.6%2.1%
Jun 202676.3%9.7%5.3%3.7%2.9%2.1%
Jul 202674.1%9.7%6.3%5%2.5%2.4%
Aug 202675.2%10.3%5.4%4.7%2.3%2.1%
Sep 2026——————

How has the Brave and Safari comparison changed over the last 12 months?

  • Brave was ahead of Safari in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand moved from 4.6% to 5.4%, and its estimated monthly branded searches moved from 5.2K to 7K.
  • Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K.

How did search popularity change for New Zealand web browsers in August 2026?

  1. In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Brave’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brave

10 branded search terms

  • brave browser
  • brave browser android
  • brave browser download
  • brave browser download for windows
  • brave browser ios
  • brave browser linux
  • brave browser mac
  • brave download
  • brave privacy browser
  • brave web browser

Safari

9 branded search terms

  • clear browser cookies safari
  • download safari for windows
  • open safari browser
  • private browser safari
  • safari browser
  • safari browser for mac
  • safari browser for windows
  • safari browser updates
  • safari download

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.