iMovie vs VN Video Editor:Which is more popular in New Zealand?
In October 2026, iMovie had more branded searches than VN Video Editor among video editing software in New Zealand. iMovie had about 1,720 branded searches, while VN Video Editor had 210. iMovie made up 4.6% of all video editing software searches we track, and VN Video Editor accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about video editing software, iMovie appeared in three of the five answers and VN Video Editor in two. iMovie and VN Video Editor were each mentioned first in two of the four answers that named either.
Who do people search for more?
iMovie, about 8 searches for every 1 for VN Video Editor
Who does AI mention more?
iMovie, mentioned in 3 of 5 answers, VN Video Editor in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iMovie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VN Video Editor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. iMovie and VN Video Editor were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is iMovie or VN Video Editor more popular in search?
This chart shows how often people search Google for iMovie and VN Video Editor by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.
Share of searches by month for iMovie, VN Video Editor. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
How has branded search for iMovie and VN Video Editor changed in New Zealand over the last 12 months?
3 findings
- iMovie was ahead of VN Video Editor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, iMovie’s share of searches among video editing software in New Zealand held steady at 4.6%, and its estimated monthly branded searches moved from 2.1K to 1.7K.
- Across the 12 months ending October 2026, VN Video Editor’s share of searches among video editing software in New Zealand moved from 0.37% to 0.56%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand video editing software in October 2026?
2 changes
Estimated monthly branded searches for VN Video Editor in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.
Estimated monthly branded searches for iMovie in New Zealand fell 18.1% over 12 measured months, from 2.1K to 1.7K in October 2026.
How are iMovie’s and VN Video Editor’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using iMovie’s and VN Video Editor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iMovie
5 branded search terms
- imovie
- imovie app
- imovie editing
- imovie program
- imovie video editor
VN Video Editor
1 branded search term
- vn video editor
Other head-to-heads among video editing software
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