Adobe Premiere Pro vs DaVinci Resolve:Which is more popular in New Zealand?

Name: Adobe Premiere Pro vs DaVinci Resolve: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, DaVinci Resolve had more branded searches than Adobe Premiere Pro among video editing software in New Zealand. DaVinci Resolve had about 5,940 branded searches, while Adobe Premiere Pro had 3,720. DaVinci Resolve made up 15.8% of all video editing software searches we track, and Adobe Premiere Pro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about video editing software, DaVinci Resolve appeared in four of the five answers and Adobe Premiere Pro in three. DaVinci Resolve was mentioned before Adobe Premiere Pro in three out of four answers that named either.

Among video editing software in New Zealand in October 2026

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Top video editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DaVinci Resolve was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Premiere Pro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DaVinci Resolve was listed before Adobe Premiere Pro in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
CapCut	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DaVinci Resolve	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Final Cut Pro	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Adobe Premiere Pro	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
iMovie	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
VN Video Editor	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Descript	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video editing software

5 answers

Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
1. 1CapCut
2. 2VN Video Editor

Not named in any answer:

Descript

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Premiere Pro or DaVinci Resolve more popular in search?

This chart shows how often people search Google for Adobe Premiere Pro and DaVinci Resolve by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.

Adobe Premiere Pro and DaVinci Resolve among video editing software in New Zealand, by month

Month	CapCut	DaVinci Resolve	Adobe Premiere Pro	iMovie	Descript	Final Cut Pro	VN Video Editor
Nov 2025	63.4%	15.8%	10.5%	4.6%	3.8%	1.5%	0.37%
Dec 2025	65%	15.8%	8.9%	5%	2.9%	1.8%	0.56%
Jan 2026	62.9%	18.5%	9.1%	3.3%	3.6%	2%	0.53%
Feb 2026	64.4%	15.9%	10.1%	3.5%	3.8%	1.8%	0.55%
Mar 2026	64.1%	15.1%	10.2%	4.2%	4.3%	1.5%	0.55%
Apr 2026	62%	17.9%	9.2%	4.4%	4.3%	1.4%	0.79%
May 2026	64.2%	15.5%	9.9%	5%	3.6%	1.1%	0.66%
Jun 2026	65.7%	16.8%	8.3%	4.3%	3%	1.4%	0.54%
Jul 2026	64.8%	16.8%	9.2%	3.7%	3.5%	1.4%	0.64%
Aug 2026	67.8%	13.6%	8.7%	4.9%	3.1%	1.3%	0.69%
Sep 2026	68.4%	13.8%	7.6%	4.6%	3.8%	1.2%	0.72%
Oct 2026	65.2%	15.8%	9.9%	4.6%	2.8%	1.2%	0.56%

How has branded search for Adobe Premiere Pro and DaVinci Resolve changed in New Zealand over the last 12 months?

3 findings

DaVinci Resolve was ahead of Adobe Premiere Pro in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Adobe Premiere Pro’s share of searches among video editing software in New Zealand moved from 10.5% to 9.9%, and its estimated monthly branded searches moved from 4.8K to 3.7K.
Across the 12 months ending October 2026, DaVinci Resolve’s share of searches among video editing software in New Zealand held steady at 15.8%, and its estimated monthly branded searches moved from 7.2K to 5.9K.

How did search popularity change for New Zealand video editing software in October 2026?

2 changes

In October 2026, Adobe Premiere Pro gained share of searches among video editing software in New Zealand, from 7.6% to 9.9%.
In October 2026, DaVinci Resolve gained share of searches among video editing software in New Zealand, from 13.8% to 15.8%.

How are Adobe Premiere Pro’s and DaVinci Resolve’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and DaVinci Resolve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.