DaVinci Resolve vs iMovie:Which is more popular in New Zealand?
In October 2026, DaVinci Resolve had more branded searches than iMovie among video editing software in New Zealand. DaVinci Resolve had about 5,940 branded searches, while iMovie had 1,720. DaVinci Resolve made up 15.8% of all video editing software searches we track, and iMovie accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about video editing software, DaVinci Resolve appeared in four of the five answers and iMovie in three. DaVinci Resolve was mentioned before iMovie in three out of four answers that named either.
Who do people search for more?
DaVinci Resolve, about 3 searches for every 1 for iMovie
Who does AI mention more?
DaVinci Resolve, mentioned in 4 of 5 answers, iMovie in 3
Who does AI recommend more?
DaVinci Resolve, named ahead of iMovie in 3 of 4 answers
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DaVinci Resolve was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. iMovie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DaVinci Resolve was listed before iMovie in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DaVinci Resolve or iMovie more popular in search?
This chart shows how often people search Google for DaVinci Resolve and iMovie by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.
Share of searches by month for DaVinci Resolve, iMovie. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
How has branded search for DaVinci Resolve and iMovie changed in New Zealand over the last 12 months?
3 findings
- DaVinci Resolve was ahead of iMovie in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DaVinci Resolve’s share of searches among video editing software in New Zealand held steady at 15.8%, and its estimated monthly branded searches moved from 7.2K to 5.9K.
- Across the 12 months ending October 2026, iMovie’s share of searches among video editing software in New Zealand held steady at 4.6%, and its estimated monthly branded searches moved from 2.1K to 1.7K.
How did search popularity change for New Zealand video editing software in October 2026?
2 changes
In October 2026, DaVinci Resolve gained share of searches among video editing software in New Zealand, from 13.8% to 15.8%.
Estimated monthly branded searches for iMovie in New Zealand fell 18.1% over 12 measured months, from 2.1K to 1.7K in October 2026.
How are DaVinci Resolve’s and iMovie’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using DaVinci Resolve’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DaVinci Resolve
9 branded search terms
- blackmagic davinci resolve
- davinci resolve
- davinci resolve app
- davinci resolve editing
- davinci resolve ipad
- davinci resolve linux
- davinci resolve mac
- davinci resolve studio
- davinciresolve
iMovie
5 branded search terms
- imovie
- imovie app
- imovie editing
- imovie program
- imovie video editor
Other head-to-heads among video editing software
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