Adobe Premiere Pro vs CapCut:Which is more popular in New Zealand?
In October 2026, CapCut had more branded searches than Adobe Premiere Pro among video editing software in New Zealand. CapCut had about 24,600 branded searches, while Adobe Premiere Pro had 3,720. CapCut made up 65.2% of all video editing software searches we track, and Adobe Premiere Pro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about video editing software, CapCut appeared in all five answers and Adobe Premiere Pro in three. CapCut was mentioned before Adobe Premiere Pro in three out of five answers.
Who do people search for more?
CapCut, about 7 searches for every 1 for Adobe Premiere Pro
Who does AI mention more?
CapCut, mentioned in every answer we collected
Who does AI recommend more?
CapCut, named ahead of Adobe Premiere Pro in 3 of 5 answers
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CapCut appeared in all five answers. Adobe Premiere Pro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CapCut was listed before Adobe Premiere Pro in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe Premiere Pro or CapCut more popular in search?
This chart shows how often people search Google for Adobe Premiere Pro and CapCut by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.
Share of searches by month for CapCut, Adobe Premiere Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
How has branded search for Adobe Premiere Pro and CapCut changed in New Zealand over the last 12 months?
3 findings
- CapCut was ahead of Adobe Premiere Pro in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Adobe Premiere Pro’s share of searches among video editing software in New Zealand moved from 10.5% to 9.9%, and its estimated monthly branded searches moved from 4.8K to 3.7K.
- Across the 12 months ending October 2026, CapCut’s share of searches among video editing software in New Zealand moved from 63.4% to 65.2%, and its estimated monthly branded searches moved from 28.8K to 24.6K.
How did search popularity change for New Zealand video editing software in October 2026?
2 changes
In October 2026, Adobe Premiere Pro gained share of searches among video editing software in New Zealand, from 7.6% to 9.9%.
In October 2026, CapCut lost share of searches among video editing software in New Zealand, from 68.4% to 65.2%.
How are Adobe Premiere Pro’s and CapCut’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and CapCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Premiere Pro
6 branded search terms
- adobe premiere pro
- adobe premiere pro editing
- adobe premiere pro software
- adobepremierepro
- premiere pro
- premiere pro software
CapCut
10 branded search terms
- capcut
- capcut app
- capcut desktop
- capcut editor
- capcut editor app
- capcut pc
- capcut pro
- capcut template
- capcut video edit
- capcut web
Other head-to-heads among video editing software
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