DaVinci Resolve vs Descript:Which is more popular in New Zealand?
In October 2026, DaVinci Resolve had more branded searches than Descript among video editing software in New Zealand. DaVinci Resolve had about 5,940 branded searches, while Descript had 1,070. DaVinci Resolve made up 15.8% of all video editing software searches we track, and Descript accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about video editing software, DaVinci Resolve appeared in four of the five answers and Descript in none.
Who do people search for more?
DaVinci Resolve, about 6 searches for every 1 for Descript
Who does AI mention more?
DaVinci Resolve, mentioned in 4 of 5 answers, Descript in 0
Who does AI recommend more?
DaVinci Resolve, the only one of the two named
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DaVinci Resolve was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Descript did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DaVinci Resolve or Descript more popular in search?
This chart shows how often people search Google for DaVinci Resolve and Descript by name. Each line represents a brand's share of searches for all seven video editing software we track, month by month, from searches in New Zealand.
Share of searches by month for DaVinci Resolve, Descript. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
How has branded search for DaVinci Resolve and Descript changed in New Zealand over the last 12 months?
3 findings
- DaVinci Resolve was ahead of Descript in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DaVinci Resolve’s share of searches among video editing software in New Zealand held steady at 15.8%, and its estimated monthly branded searches moved from 7.2K to 5.9K.
- Across the 12 months ending October 2026, Descript’s share of searches among video editing software in New Zealand moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
How did search popularity change for New Zealand video editing software in October 2026?
2 changes
In October 2026, DaVinci Resolve gained share of searches among video editing software in New Zealand, from 13.8% to 15.8%.
In October 2026, Descript lost share of searches among video editing software in New Zealand, from 3.8% to 2.8%.
How are DaVinci Resolve’s and Descript’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using DaVinci Resolve’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DaVinci Resolve
9 branded search terms
- blackmagic davinci resolve
- davinci resolve
- davinci resolve app
- davinci resolve editing
- davinci resolve ipad
- davinci resolve linux
- davinci resolve mac
- davinci resolve studio
- davinciresolve
Descript
5 branded search terms
- descript
- descript ai
- descript app
- descript editing
- descript video editor
Other head-to-heads among video editing software
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