Apple Vision Pro vs HTC Vive:Which is more popular by branded search in New Zealand?
In August 2026, Apple Vision Pro had more branded searches than HTC Vive among VR headset brands in New Zealand. Apple Vision Pro was estimated to have 1.3K branded searches compared to HTC Vive’s 400, and held a 9.1% Share of Search versus HTC Vive’s 2.8%.
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Which is more popular in search, Apple Vision Pro or HTC Vive?
Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Vision Pro, HTC Vive. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Vision Pro and HTC Vive comparison changed over the last 12 months?
3 findings
- Apple Vision Pro was ahead of HTC Vive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand moved from 11.4% to 9.1%, and its estimated monthly branded searches moved from 2.1K to 1.3K.
- Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand moved from 3% to 2.8%, and its estimated monthly branded searches moved from 570 to 400.
How did search popularity change for New Zealand VR headset brands in August 2026?
2 changes
In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and HTC Vive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
8 branded search terms
- apple vision pro
- apple vision pro near me
- apple vision pro new zealand
- apple vision pro nz
- apple vision pro online
- apple vision pro vr
- apple vision pro vr headset
- applevisionpro
HTC Vive
12 branded search terms
- htc vive
- htc vive cosmos
- htc vive near me
- htc vive nz
- htc vive pro
- htc vive pro 2
- htc vive virtual reality
- htc vive vr headset
- htcvive
- htcvive virtual reality
- vive com
- vive vr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.