How popular isHTC Vive in search?
In August 2026, there were an estimated 400 branded searches for HTC Vive in New Zealand which is down 29.8% over the last 11 months. HTC Vive holds 2.8% estimated Share of Search among New Zealand VR headset brands and is ranked 4th of 5 competitors for search popularity.
Meta Quest73.2%
PlayStation VR213.2%
Apple Vision Pro9.1%HTC Vive2.8%
Pico1.8%
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Which VR headset brands compete with HTC Vive?
Share of Search by month for Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 10.4K | -12% | -1.3 points | |
| 2, held 2nd | 13.2% | 1.9K | -14.5% | -0.6 points | |
| 3, held 3rd | 9.1% | 1.3K | +10.3% | +1.7 points | |
| 4, held 4th | 2.8% | 400 | -4.8% | +0.2 points | |
| 5, held 5th | 1.8% | 250 | -3.8% | +0.1 points |
73.2%
held 1st · 10.4K estimated branded searches · -12% vs prior month · -1.3 points
13.2%
held 2nd · 1.9K estimated branded searches · -14.5% vs prior month · -0.6 points
9.1%
held 3rd · 1.3K estimated branded searches · +10.3% vs prior month · +1.7 points
4.
HTC Vive
2.8%
held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.2 points
5.
Pico1.8%
held 5th · 250 estimated branded searches · -3.8% vs prior month · +0.1 points
Compare search popularity between HTC Vive and its closest rivals
How has branded search demand for HTC Vive changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HTC Vive in New Zealand fell from 570 to 400.
- Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand peaked at 3% in October 2025 and was lowest at 2% in December 2025.
How did search popularity change for New Zealand VR headset brands in August 2026?
5 changes

In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.

In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.

In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.

Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.
Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.
How is HTC Vive measured?
Brandwave collects information about searches that people make online using HTC Vive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- htc vive
- htc vive cosmos
- htc vive near me
- htc vive nz
- htc vive pro
- htc vive pro 2
- htc vive virtual reality
- htc vive vr headset
- htcvive
- htcvive virtual reality
- vive com
- vive vr
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Is HTC Vive your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.