HTC Vive vs Pico:Which is more popular by branded search in New Zealand?
In August 2026, HTC Vive had more branded searches than Pico among VR headset brands in New Zealand. HTC Vive was estimated to have 400 branded searches compared to Pico’s 250, and held a 2.8% Share of Search versus Pico’s 1.8%.
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Which is more popular in search, HTC Vive or Pico?
Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HTC Vive, Pico. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the HTC Vive and Pico comparison changed over the last 12 months?
3 findings
- HTC Vive was ahead of Pico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand moved from 3% to 2.8%, and its estimated monthly branded searches moved from 570 to 400.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 420 to 250.
How did search popularity change for New Zealand VR headset brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using HTC Vive’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.