Brandwave

HTC Vive vs PlayStation VR2:Which is more popular by branded search in New Zealand?

In August 2026, PlayStation VR2 had more branded searches than HTC Vive among VR headset brands in New Zealand. PlayStation VR2 was estimated to have 1.9K branded searches compared to HTC Vive’s 400, and held a 13.2% Share of Search versus HTC Vive’s 2.8%.

Share of Search among VR headset brands in New Zealand in August 2026Which is more popular in search, HTC Vive or PlayStation VR2?
HTC Vive2.8%400 searches
vs
PlayStation VR213.2%1.9K searches

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Which is more popular in search, HTC Vive or PlayStation VR2?

Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HTC Vive and PlayStation VR2 among VR headset brands in New Zealand, by month

Share of Search by month for PlayStation VR2, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthMeta QuestPlayStation VR2Apple Vision ProHTC VivePico
Oct 202573.4%9.9%11.4%3%2.2%
Nov 202576%12.7%7.1%2.5%1.7%
Dec 202578.6%12.9%5.2%2%1.3%
Jan 202676.7%11.2%8.1%2.4%1.5%
Feb 202675.4%12.5%8.1%2.8%1.2%
Mar 202674.8%11.5%8.9%2.6%2.2%
Apr 202675.1%11.5%8.6%2.8%2%
May 202672.3%12.2%11.1%2.9%1.5%
Jun 202670.2%16.4%8.9%2.7%1.8%
Jul 202674.5%13.8%7.4%2.6%1.6%
Aug 202673.2%13.2%9.1%2.8%1.8%
Sep 2026—————

How has the HTC Vive and PlayStation VR2 comparison changed over the last 12 months?

How did search popularity change for New Zealand VR headset brands in August 2026?

  1. In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.

  2. Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using HTC Vive’s and PlayStation VR2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HTC Vive

12 branded search terms

  • htc vive
  • htc vive cosmos
  • htc vive near me
  • htc vive nz
  • htc vive pro
  • htc vive pro 2
  • htc vive virtual reality
  • htc vive vr headset
  • htcvive
  • htcvive virtual reality
  • vive com
  • vive vr

PlayStation VR2

9 branded search terms

  • playstation vr2
  • playstation vr2 headset
  • playstation vr2 near me
  • playstation vr2 nz
  • playstation vr2 vr headset
  • playstationvr2
  • ps vr2
  • psvr2
  • sony playstation vr2

How the Brand Demand Index is measured

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