Bing vs Yahoo:Which is more popular by branded search in New Zealand?
In August 2026, Bing had more branded searches than Yahoo among search engines in New Zealand. Bing was estimated to have 36.4K branded searches compared to Yahoo’s 11.2K, and held a 1.3% Share of Search versus Yahoo’s 0.4%.
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Which is more popular in search, Bing or Yahoo?
Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bing, Yahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | DuckDuckGo | Bing | Yahoo | Ecosia | |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 2.3% | 1.3% | 0.71% | 0.05% |
| Nov 2025 | 95.4% | 2.4% | 1.3% | 0.76% | 0.05% |
| Dec 2025 | 93.5% | 3.5% | 1.9% | 0.91% | 0.08% |
| Jan 2026 | 93.7% | 3.4% | 1.9% | 0.89% | 0.18% |
| Feb 2026 | 95.8% | 2.3% | 1.3% | 0.58% | 0.12% |
| Mar 2026 | 96.7% | 1.7% | 0.97% | 0.45% | 0.11% |
| Apr 2026 | 95.1% | 2.6% | 1.5% | 0.68% | 0.11% |
| May 2026 | 96% | 2.3% | 1.1% | 0.5% | 0.14% |
| Jun 2026 | 96.1% | 2.3% | 1.1% | 0.42% | 0.12% |
| Jul 2026 | 95.2% | 2.6% | 1.5% | 0.56% | 0.14% |
| Aug 2026 | 95.9% | 2.3% | 1.3% | 0.4% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Bing and Yahoo comparison changed over the last 12 months?
3 findings
- Bing was ahead of Yahoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bing’s estimated Share of Search among search engines in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 29.1K to 36.4K.
- Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K.
How did search popularity change for New Zealand search engines in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bing’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.