Brandwave

How popular isYahoo in search?

In August 2026, there were an estimated 11.2K branded searches for Yahoo in New Zealand which is down 31.7% over the last 11 months. Yahoo holds 0.4% estimated Share of Search among New Zealand search engines and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google95.9%
  2. DuckDuckGo2.3%
  3. Bing1.3%
  4. Yahoo0.4%
  5. Ecosia0.1%
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Which search engines compete with Yahoo?

Yahoo against search engines in New Zealand, by month

Share of Search by month for Google, DuckDuckGo, Yahoo. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

  1. 1.Google

    95.9%

    held 1st · 2.7M estimated branded searches · +36.9% vs prior month · +0.7 points

  2. 2.DuckDuckGo

    2.3%

    held 2nd · 64.4K estimated branded searches · +20.8% vs prior month · -0.3 points

  3. 3.Bing

    1.3%

    held 3rd · 36.4K estimated branded searches · +18.8% vs prior month · -0.2 points

  4. 4.Yahoo

    0.4%

    held 4th · 11.2K estimated branded searches · -2.8% vs prior month · -0.2 points

  5. 5.Ecosia

    0.1%

    held 5th · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

Compare search popularity between Yahoo and its closest rivals

How has branded search demand for Yahoo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yahoo in New Zealand fell from 16.4K to 11.2K.
  • Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand held steady, from 0.71% to 0.4%.

How did search popularity change for New Zealand search engines in August 2026?

  1. In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.

  2. Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.

  3. Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.

  4. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.

  5. Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

How is Yahoo measured?

Brandwave collects information about searches that people make online using Yahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • web search yahoo
  • yahoo australia news email and search
  • yahoo nz
  • yahoo pic search
  • yahoo search
  • yahoo search engine
  • yahoo video search

How the Brand Demand Index is measured

Who owns Yahoo?

Yahoo is owned by Yahoo. Brandwave also tracks Yahoo Mail, owned by the same company, in New Zealand.

Do you work for Yahoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Yahoo your brand?

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