DuckDuckGo vs Yahoo:Which is more popular by branded search in New Zealand?
In August 2026, DuckDuckGo had more branded searches than Yahoo among search engines in New Zealand. DuckDuckGo was estimated to have 64.4K branded searches compared to Yahoo’s 11.2K, and held a 2.3% Share of Search versus Yahoo’s 0.4%.
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Which is more popular in search, DuckDuckGo or Yahoo?
Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DuckDuckGo, Yahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | DuckDuckGo | Bing | Yahoo | Ecosia | |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 2.3% | 1.3% | 0.71% | 0.05% |
| Nov 2025 | 95.4% | 2.4% | 1.3% | 0.76% | 0.05% |
| Dec 2025 | 93.5% | 3.5% | 1.9% | 0.91% | 0.08% |
| Jan 2026 | 93.7% | 3.4% | 1.9% | 0.89% | 0.18% |
| Feb 2026 | 95.8% | 2.3% | 1.3% | 0.58% | 0.12% |
| Mar 2026 | 96.7% | 1.7% | 0.97% | 0.45% | 0.11% |
| Apr 2026 | 95.1% | 2.6% | 1.5% | 0.68% | 0.11% |
| May 2026 | 96% | 2.3% | 1.1% | 0.5% | 0.14% |
| Jun 2026 | 96.1% | 2.3% | 1.1% | 0.42% | 0.12% |
| Jul 2026 | 95.2% | 2.6% | 1.5% | 0.56% | 0.14% |
| Aug 2026 | 95.9% | 2.3% | 1.3% | 0.4% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the DuckDuckGo and Yahoo comparison changed over the last 12 months?
3 findings
- DuckDuckGo was ahead of Yahoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 52.8K to 64.4K.
- Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K.
How did search popularity change for New Zealand search engines in August 2026?
2 changes
Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.
Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DuckDuckGo’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DuckDuckGo
13 branded search terms
- duckduckgo
- duckduckgo app
- duckduckgo browser
- duckduckgo com
- duckduckgo dark
- duckduckgo download
- duckduckgo near me
- duckduckgo online
- duckduckgo privacy browser
- duckduckgo search
- duckduckgo search engine
- www duckduckgo com browser
- www duckduckgo com search engine
Yahoo
7 branded search terms
- web search yahoo
- yahoo australia news email and search
- yahoo nz
- yahoo pic search
- yahoo search
- yahoo search engine
- yahoo video search
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.