Brandwave

Bing vs DuckDuckGo:Which is more popular by branded search in New Zealand?

In August 2026, DuckDuckGo had more branded searches than Bing among search engines in New Zealand. DuckDuckGo was estimated to have 64.4K branded searches compared to Bing’s 36.4K, and held a 2.3% Share of Search versus Bing’s 1.3%.

Share of Search among search engines in New Zealand in August 2026Which is more popular in search, Bing or DuckDuckGo?
Bing1.3%36.4K searches
vs
DuckDuckGo2.3%64.4K searches
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Which is more popular in search, Bing or DuckDuckGo?

Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bing and DuckDuckGo among search engines in New Zealand, by month

Share of Search by month for DuckDuckGo, Bing. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

How has the Bing and DuckDuckGo comparison changed over the last 12 months?

  • DuckDuckGo was ahead of Bing in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bing’s estimated Share of Search among search engines in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 29.1K to 36.4K.
  • Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 52.8K to 64.4K.

How did search popularity change for New Zealand search engines in August 2026?

  1. Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.

  2. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bing’s and DuckDuckGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bing

9 branded search terms

  • ads bing
  • bing
  • bing com
  • bing near me
  • bing new zealand
  • bing nz
  • bing online
  • bing search
  • bing search engine

DuckDuckGo

13 branded search terms

  • duckduckgo
  • duckduckgo app
  • duckduckgo browser
  • duckduckgo com
  • duckduckgo dark
  • duckduckgo download
  • duckduckgo near me
  • duckduckgo online
  • duckduckgo privacy browser
  • duckduckgo search
  • duckduckgo search engine
  • www duckduckgo com browser
  • www duckduckgo com search engine

How the Brand Demand Index is measured

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