How popular isGoogle?
In October 2026, people searched for Google by name about 2.6 million times in New Zealand, a 16.1% increase from the previous year. These searches made up 95.3% of all New Zealand search engine searches, placing Google first out of seven engines. When we asked both ChatGPT and Google AI Overviews about search engines, Google appeared in all answers and was the most recommended of the seven.
Google is the most searched of 7 competitors and the most recommended in the AI answers we collected.
GoogleShare of searches 95.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DuckDuckGoShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BingShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
StartpageShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EcosiaShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top search engines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google appeared in all five answers. Google is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google1st
- Bing2nd
- DuckDuckGo3rd
Brave Search4th- Startpage5th
- Ecosia6th
Yahoo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about search engines
5 answers
Asked ChatGPT
“Which search engine should I use in New Zealand?”
Asked ChatGPT
“What are the best search engines in New Zealand?”
Asked ChatGPT
“What's the best search engine in New Zealand for finding information?”
Searched Google, AI Overview
“search engines”
Searched Google, AI Overview
“private search engine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Google compared with other New Zealand search engines?
Share of searches by month for Google, DuckDuckGo, Bing. The figures are in the table below the chart.
View monthly share of searches table
| Month | DuckDuckGo | Bing | Startpage | Ecosia | Brave Search | Yahoo | |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 95.2% | 2.2% | 2.3% | 0.15% | 0.05% | 0.04% | 0.07% |
| Dec 2025 | 92.8% | 3.3% | 3.5% | 0.18% | 0.07% | 0.06% | 0.09% |
| Jan 2026 | 93% | 3.1% | 3.3% | 0.17% | 0.17% | 0.08% | 0.1% |
| Feb 2026 | 95.6% | 2% | 2.1% | 0.14% | 0.1% | 0.05% | 0.05% |
| Mar 2026 | 96.5% | 1.5% | 1.6% | 0.13% | 0.1% | 0.05% | 0.05% |
| Apr 2026 | 94.8% | 2.3% | 2.5% | 0.16% | 0.1% | 0.06% | 0.07% |
| May 2026 | 95.7% | 2.1% | 1.8% | 0.18% | 0.13% | 0.05% | 0.05% |
| Jun 2026 | 95.8% | 2.1% | 1.8% | 0.18% | 0.11% | 0.04% | 0.05% |
| Jul 2026 | 94.7% | 2.4% | 2.4% | 0.24% | 0.12% | 0.07% | 0.07% |
| Aug 2026 | 95.4% | 2.1% | 2.2% | 0.21% | 0.09% | 0.05% | 0.04% |
| Sep 2026 | 95.6% | 2.2% | 1.9% | 0.18% | 0.09% | 0.05% | 0.05% |
| Oct 2026 | 95.3% | 2.3% | 2% | 0.2% | 0.07% | 0.06% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.3% | 2.6M | -6.6% | -0.3 points | |
| 2, held 2nd | 2.3% | 63.2K | -0.54% | +0.1 points | |
| 3, held 3rd | 2% | 55.2K | +0.2% | +0.1 points | |
| 4, held 4th | 0.2% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.07% | 1.9K | -28.8% | 0 points | |
| 6, held 6th | 0.06% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.05% | 1.3K | -19% | 0 points |
1.
Google95.3%
Held 1st. 2.6M estimated branded searches, -6.6% vs prior month. Share -0.3 points.
2.3%
Held 2nd. 63.2K estimated branded searches, -0.54% vs prior month. Share +0.1 points.
3.
Bing2%
Held 3rd. 55.2K estimated branded searches, +0.2% vs prior month. Share +0.1 points.
0.2%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ecosia0.07%
Held 5th. 1.9K estimated branded searches, -28.8% vs prior month. Share 0 points.
0.06%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Yahoo0.05%
Held 7th. 1.3K estimated branded searches, -19% vs prior month. Share 0 points.
Compare popularity between Google and its closest rivals
Every comparison with Google
6 comparisons
How has branded search demand for Google changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Google in New Zealand rose from 2.3M to 2.6M.
- Across the 12 months ending October 2026, Google’s share of searches among search engines in New Zealand peaked at 96.5% in March 2026 and was lowest at 92.8% in December 2025.
How did search popularity change for New Zealand search engines in October 2026?
6 changes
Estimated monthly branded searches for Ecosia in New Zealand rose 77.6% over 12 measured months, from 1.1K to 1.9K in October 2026.
Estimated monthly branded searches for Brave Search in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.
Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.
Estimated monthly branded searches for DuckDuckGo in New Zealand rose 20.5% over 12 measured months, from 52.4K to 63.2K in October 2026.
Estimated monthly branded searches for Google in New Zealand rose 16.1% over 12 measured months, from 2.3M to 2.6M in October 2026.
Estimated monthly branded searches for Yahoo in New Zealand fell 21.5% over 12 measured months, from 1.6K to 1.3K in October 2026.
How are Google’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- disk google
- google calendar
- google cla
- google docs
- google docs forms
- google documents
- google flights
- google games
- google photos
- google presentation software
- google search
- google search engine
- google sheets
Who owns Google?
Google is owned by Google. Brandwave also tracks 
AppSheet, 
Chrome Remote Desktop, 
Display & Video 360, 
Firebase, 
Fitbit, 
Gemini, 
Gmail, 
Google Ads, Google Analytics, Google Authenticator, 
Google BigQuery, Google Calendar appointment schedules, Google Chat, Google Chrome, 
Google Chromecast, 
Google Classroom, Google Cloud, 
Google DeepMind, Google Drive, 
Google Family Link, Google Forms, Google Keep, Google Maps, 
Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, 
Google Translate, Google Veo, Google Workspace, 
Looker Studio, 
Snapseed, 
YouTube, YouTube Audio Library and 
YouTube Music, owned by the same company, in New Zealand.
Do you work for Google? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Google your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.