Brandwave

Ecosia vs Google:Which is more popular by branded search in New Zealand?

In August 2026, Google had more branded searches than Ecosia among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to Ecosia’s 2.7K, and held a 95.9% Share of Search versus Ecosia’s 0.1%.

Share of Search among search engines in New Zealand in August 2026Which is more popular in search, Ecosia or Google?
Ecosia0.1%2.7K searches
vs
Google95.9%2.7M searches
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Which is more popular in search, Ecosia or Google?

Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ecosia and Google among search engines in New Zealand, by month

Share of Search by month for Google, Ecosia. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

How has the Ecosia and Google comparison changed over the last 12 months?

  • Google was ahead of Ecosia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ecosia’s estimated Share of Search among search engines in New Zealand moved from 0.05% to 0.1%, and its estimated monthly branded searches moved from 1.1K to 2.7K.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand moved from 95.7% to 95.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

How did search popularity change for New Zealand search engines in August 2026?

  1. In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.

  2. Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ecosia’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecosia

7 branded search terms

  • ecosia
  • ecosia browser
  • ecosia near me
  • ecosia nz
  • ecosia org
  • ecosia search
  • ecosia search engine

Google

19 branded search terms

  • disk google
  • google
  • google calendar
  • google cla
  • google com
  • google docs
  • google docs forms
  • google documents
  • google flights
  • google games
  • google near me
  • google new zealand
  • google nz
  • google online
  • google photos
  • google presentation software
  • google search
  • google search engine
  • google sheets

How the Brand Demand Index is measured

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