How popular isGoogle in search?

In August 2026, there were an estimated 2.7M branded searches for Google in New Zealand which is up 19.7% over the last 11 months. Google holds 95.9% estimated Share of Search among New Zealand search engines and is ranked 1st of 5 competitors for search popularity.

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Which search engines compete with Google?

Google against search engines in New Zealand, by month

Month	Google	DuckDuckGo	Bing	Yahoo	Ecosia
Oct 2025	95.7%	2.3%	1.3%	0.71%	0.05%
Nov 2025	95.4%	2.4%	1.3%	0.76%	0.05%
Dec 2025	93.5%	3.5%	1.9%	0.91%	0.08%
Jan 2026	93.7%	3.4%	1.9%	0.89%	0.18%
Feb 2026	95.8%	2.3%	1.3%	0.58%	0.12%
Mar 2026	96.7%	1.7%	0.97%	0.45%	0.11%
Apr 2026	95.1%	2.6%	1.5%	0.68%	0.11%
May 2026	96%	2.3%	1.1%	0.5%	0.14%
Jun 2026	96.1%	2.3%	1.1%	0.42%	0.12%
Jul 2026	95.2%	2.6%	1.5%	0.56%	0.14%
Aug 2026	95.9%	2.3%	1.3%	0.4%	0.1%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google	95.9%	2.7M	+36.9%	+0.7 points
2, held 2nd	DuckDuckGo	2.3%	64.4K	+20.8%	-0.3 points
3, held 3rd	Bing Microsoft	1.3%	36.4K	+18.8%	-0.2 points
4, held 4th	Yahoo	0.4%	11.2K	-2.8%	-0.2 points
5, held 5th	Ecosia	0.1%	2.7K	-2.5%	0 points

1.Google
95.9%
held 1st · 2.7M estimated branded searches · +36.9% vs prior month · +0.7 points
2.DuckDuckGo
2.3%
held 2nd · 64.4K estimated branded searches · +20.8% vs prior month · -0.3 points
3.Bing
1.3%
held 3rd · 36.4K estimated branded searches · +18.8% vs prior month · -0.2 points
4.Yahoo
0.4%
held 4th · 11.2K estimated branded searches · -2.8% vs prior month · -0.2 points
5.Ecosia
0.1%
held 5th · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

Compare search popularity between Google and its closest rivals

How has branded search demand for Google changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google in New Zealand rose from 2.2M to 2.7M.
Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand peaked at 96.7% in March 2026 and was lowest at 93.5% in December 2025.

How did search popularity change for New Zealand search engines in August 2026?

5 changes

In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.
Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.
Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.
Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.
Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms