Google vs Yahoo:Which is more popular by branded search in New Zealand?
In August 2026, Google had more branded searches than Yahoo among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to Yahoo’s 11.2K, and held a 95.9% Share of Search versus Yahoo’s 0.4%.
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Which is more popular in search, Google or Yahoo?
Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google, Yahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | DuckDuckGo | Bing | Yahoo | Ecosia | |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 2.3% | 1.3% | 0.71% | 0.05% |
| Nov 2025 | 95.4% | 2.4% | 1.3% | 0.76% | 0.05% |
| Dec 2025 | 93.5% | 3.5% | 1.9% | 0.91% | 0.08% |
| Jan 2026 | 93.7% | 3.4% | 1.9% | 0.89% | 0.18% |
| Feb 2026 | 95.8% | 2.3% | 1.3% | 0.58% | 0.12% |
| Mar 2026 | 96.7% | 1.7% | 0.97% | 0.45% | 0.11% |
| Apr 2026 | 95.1% | 2.6% | 1.5% | 0.68% | 0.11% |
| May 2026 | 96% | 2.3% | 1.1% | 0.5% | 0.14% |
| Jun 2026 | 96.1% | 2.3% | 1.1% | 0.42% | 0.12% |
| Jul 2026 | 95.2% | 2.6% | 1.5% | 0.56% | 0.14% |
| Aug 2026 | 95.9% | 2.3% | 1.3% | 0.4% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Google and Yahoo comparison changed over the last 12 months?
3 findings
- Google was ahead of Yahoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand moved from 95.7% to 95.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K.
How did search popularity change for New Zealand search engines in August 2026?
2 changes
In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.
Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google
19 branded search terms
- disk google
- google calendar
- google cla
- google com
- google docs
- google docs forms
- google documents
- google flights
- google games
- google near me
- google new zealand
- google nz
- google online
- google photos
- google presentation software
- google search
- google search engine
- google sheets
Yahoo
7 branded search terms
- web search yahoo
- yahoo australia news email and search
- yahoo nz
- yahoo pic search
- yahoo search
- yahoo search engine
- yahoo video search
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.