How popular isYahoo Mail in search?
In August 2026, there were an estimated 268K branded searches for Yahoo Mail in New Zealand which held steady over the last 11 months. Yahoo Mail holds 12.4% estimated Share of Search among New Zealand email providers and is ranked 3rd of 5 competitors for search popularity.
Gmail72%
Outlook14.6%Yahoo Mail12.4%
Proton Mail0.88%Zoho Mail0.17%
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Which email providers compete with Yahoo Mail?
Share of Search by month for Gmail, Outlook, Yahoo Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 19.6% | 11.8% | 0.54% | 0.2% |
| Nov 2025 | 68% | 19.7% | 11.7% | 0.55% | 0.16% |
| Dec 2025 | 60% | 23.8% | 15.3% | 0.71% | 0.17% |
| Jan 2026 | 64.5% | 21.1% | 13.5% | 0.77% | 0.15% |
| Feb 2026 | 70.2% | 17% | 12% | 0.69% | 0.14% |
| Mar 2026 | 69.6% | 16.9% | 12.7% | 0.57% | 0.14% |
| Apr 2026 | 65.7% | 19.5% | 13.8% | 0.8% | 0.2% |
| May 2026 | 69.5% | 17.2% | 12.4% | 0.71% | 0.17% |
| Jun 2026 | 70.5% | 16.3% | 12.3% | 0.71% | 0.17% |
| Jul 2026 | 67.8% | 16.9% | 14.3% | 0.84% | 0.2% |
| Aug 2026 | 72% | 14.6% | 12.4% | 0.88% | 0.17% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 1.6M | +22.4% | +4.2 points | |
| 2, held 2nd | 14.6% | 316K | -0.24% | -2.3 points | |
| 3, held 3rd | 12.4% | 268K | -0.21% | -1.9 points | |
| 4, held 4th | 0.88% | 19.1K | +21.9% | 0 points | |
| 5, held 5th | 0.17% | 3.8K | -1.6% | 0 points |
1.
72%
held 1st · 1.6M estimated branded searches · +22.4% vs prior month · +4.2 points
2.
Outlook14.6%
held 2nd · 316K estimated branded searches · -0.24% vs prior month · -2.3 points
12.4%
held 3rd · 268K estimated branded searches · -0.21% vs prior month · -1.9 points
0.88%
held 4th · 19.1K estimated branded searches · +21.9% vs prior month · 0 points
0.17%
held 5th · 3.8K estimated branded searches · -1.6% vs prior month · 0 points
Compare search popularity between Yahoo Mail and its closest rivals
How has branded search demand for Yahoo Mail changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yahoo Mail in New Zealand held steady, from 273K to 268K.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand increased from 11.8% to 12.4%.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand peaked at 15.3% in December 2025 and was lowest at 11.7% in November 2025.
How did search popularity change for New Zealand email providers in August 2026?
5 changes
In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.
In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.
Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.
Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.
How is Yahoo Mail measured?
Brandwave collects information about searches that people make online using Yahoo Mail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- mail yahoo com
- my yahoo mail
- www yahoo com yahoo mail
- www yahoo mail
- www yahoo mail com
- yahoo mail
- yahoo mail app
- yahoo mail email
- yahoo mail in box
- yahoo mail near me
- yahoo mail nz
- yahoo mail online
- yahoo mail plus
- yahoo yahoomail com
- yahoomail
- yahoomail cpm
- yahoomail email
- yahoomail nz
Who owns Yahoo Mail?
Yahoo Mail is owned by Yahoo. Brandwave also tracks Yahoo, owned by the same company, in New Zealand.
Do you work for Yahoo Mail? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yahoo Mail your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.