Startpage vs Yahoo:Which is more popular in New Zealand?
In October 2026, Startpage had more branded searches than Yahoo among search engines in New Zealand. Startpage had about 5,400 branded searches, while Yahoo had 1,280. Startpage made up 0.2% of all search engine searches we track, and Yahoo accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about search engines, Startpage appeared in two of the five answers and Yahoo in none.
Who do people search for more?
Startpage, about 4 searches for every 1 for Yahoo
Who does AI mention more?
Startpage, mentioned in 2 of 5 answers, Yahoo in 0
Who does AI recommend more?
Startpage, the only one of the two named
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Top search engines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yahoo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google1st
Bing2nd
DuckDuckGo3rd
Brave Search4th- Startpage5th
Ecosia6th
Yahoo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about search engines
5 answers
Asked ChatGPT
“Which search engine should I use in New Zealand?”
Asked ChatGPT
“What are the best search engines in New Zealand?”
Asked ChatGPT
“What's the best search engine in New Zealand for finding information?”
Searched Google, AI Overview
“search engines”
Searched Google, AI Overview
“private search engine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Startpage or Yahoo more popular in search?
This chart shows how often people search Google for Startpage and Yahoo by name. Each line represents a brand's share of searches for all seven search engines we track, month by month, from searches in New Zealand.
Share of searches by month for Startpage, Yahoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | DuckDuckGo | Bing | Startpage | Ecosia | Brave Search | Yahoo | |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 95.2% | 2.2% | 2.3% | 0.15% | 0.05% | 0.04% | 0.07% |
| Dec 2025 | 92.8% | 3.3% | 3.5% | 0.18% | 0.07% | 0.06% | 0.09% |
| Jan 2026 | 93% | 3.1% | 3.3% | 0.17% | 0.17% | 0.08% | 0.1% |
| Feb 2026 | 95.6% | 2% | 2.1% | 0.14% | 0.1% | 0.05% | 0.05% |
| Mar 2026 | 96.5% | 1.5% | 1.6% | 0.13% | 0.1% | 0.05% | 0.05% |
| Apr 2026 | 94.8% | 2.3% | 2.5% | 0.16% | 0.1% | 0.06% | 0.07% |
| May 2026 | 95.7% | 2.1% | 1.8% | 0.18% | 0.13% | 0.05% | 0.05% |
| Jun 2026 | 95.8% | 2.1% | 1.8% | 0.18% | 0.11% | 0.04% | 0.05% |
| Jul 2026 | 94.7% | 2.4% | 2.4% | 0.24% | 0.12% | 0.07% | 0.07% |
| Aug 2026 | 95.4% | 2.1% | 2.2% | 0.21% | 0.09% | 0.05% | 0.04% |
| Sep 2026 | 95.6% | 2.2% | 1.9% | 0.18% | 0.09% | 0.05% | 0.05% |
| Oct 2026 | 95.3% | 2.3% | 2% | 0.2% | 0.07% | 0.06% | 0.05% |
How has branded search for Startpage and Yahoo changed in New Zealand over the last 12 months?
3 findings
- Startpage was ahead of Yahoo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 12 months ending October 2026, Yahoo’s share of searches among search engines in New Zealand moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand search engines in October 2026?
2 changes
How are Startpage’s and Yahoo’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Startpage’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among search engines
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